5G, cashless payments, QR codes, social media, and more. There is no doubt COVID-19 has sped up the world’s adoption of digital channels, among which mobile occupies a particularly significant place. However, this is not an anomaly. Instead, the changes in consumers’ channel preferences have been ongoing long before the pandemic.
It is essential for almost every brand to provide a seamless mobile experience, one that not only is consistent with the customer’s journey on other touch points but reflects the particularities of mobile as a channel.
This is a requirement with multiple components, ranging from the conceptualization of the mobile CX and the development of necessary apps to the creation of campaigns and more. The one element on which many tend to stumble, however, is the attribution part.
Or to be precise, the part where marketers need to track and attribute conversion-related actions and events occurring on their mobile apps.
Why do they stumble? Excluding any issues in the apps, marketers struggle to track mobile app conversions because they lack the tools to do so. Compounding the challenge is the fact that those that still carry out tracking efforts anyway, have to invest significant time and resources. Instead of easily mapping out and monitoring conversion events, they have to constantly rely on IT.
It’s never good to make things more complicated than they need to be. Resulticks’ Shake It to Map It feature was designed to rid marketers of such unnecessary burdens.
Relegating the mapping of mobile app conversions to the backend is a compromise. Every new event or trigger has to be included through reliance on the IT team. The Shake It to Map It feature changes this, allowing marketers to identify events and actions that need to be tracked from the very screens they can occur.
What does this look like?
The brand’s mobile app we see in the gif has already been integrated with Resulticks. This means that the platform’s built-in CDP has unified audience data from the mobile app and is now capable of enriching it with any newly captured information through bi-directional synchronization.
Data consolidation is available from other solutions with a CDP component, but what’s unique here is what this integration allows. In Resulticks, when you reach the conversion setup screen, all you need to do is follow the simple instructions and synchronize your brand mobile app with Resulticks.
What awaits you? Now the exact app screen on your phone will be projected to the Resulticks platform. You can utilize a variety of options on the platform to select and specify the conversion events that need to be tracked for your marketing communications. All brand-specific events are configured during implementation, so you don’t have to constantly rush towards IT to track a new set of events when a new campaign begins.
Learn more about Resulticks’ mobile marketing capabilities. Request a personalized demo for a closer look at how our platform can make a difference for you.
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