RESUL enables integration, storage, transformation, and activation of lead data through its robust audience data platform. Consolidate all existing and potential buyer data from brand websites, emails, forms, webinar systems, lead management systems, CRMs, and more through out-of-the-box and custom integrations. Connect to social media touch points like LinkedIn to enrich individual profiles with social activities, job titles, and other relevant insights.
Enrich lead profiles with data captured from interactions and AI-derived insights as well as batch ingestion, scheduled updates, and real-time, bi-directional data synchronization with integrated sources. RESUL's robust identity resolution and data deduplication also eliminate redundant and duplicate records, delivering a singular profile of each lead.
Build precise target segments from diverse attributes like specific asset downloads, page visits, and content consumption patterns. Easily map out the relevant behavioral triggers and conditions that will activate contextual, just-in-time communications.
Orchestrate, deliver, and optimize lead communications across touch points and with maximum impact.
From tracking valuable webinar analytics to creating sophisticated emails, social posts, and forms to orchestrating seamless lead-nurturing campaigns, RESUL lets you handle the entire omnichannel B2B communication orchestration process from a single interface.
Alleviate the workload of your sales teams, maintain brand presence, provide relevant content for hot leads, and re-ignite the interest of cold leads—always at the right channel and time—with RESUL’s AI-driven next-best content capabilities.
In combination, RESUL’s Smart Duo and omnichannel rules engine can track every lead across touch points and life-cycle stages, facilitate cross-channel handoffs and contextualize responses in real time. Individualize follow-up interactions based on a lead’s profile, behavior, content consumption, interaction history, and more. Optimize engagement with a variety of AI-powered capabilities like A/B testing, real-time offers, and content targeting.
Identify communication outcomes and harness actionable insights with in-depth reporting.