The Resulticks CDP has empowered us in a big way by consolidating over 60 Mn audience profiles with 1500+ attributes into a single Customer Information Hub, we now have a true 360-degree view of the customer. By significantly reducing the time taken for segmentation process from a day long activity to a matter of minutes, the Resulticks platform helps us deliver campaigns that are clearly attributable and contributes meaningfully to top line growth. [READ MORE]
Ravi Santhanam
Chief Marketing Officer, HDFC Bank