Our Customers

In our continuous quest to raise the bar on enriching customer engagement and experiences, it was imperative to consolidate, structure and segment all our customer data. With data residing in siloes, delivering individualised customer experiences based on real time behaviour was a big challenge.

The Resulticks CDP has empowered us in a big way – whether it be in picking up customer signals in real time, understanding our audiences better, enabling us to create sharper defined customer cohorts, focused targeting, reducing cost of marketing communication, increasing response rates, all eventually leading to higher ROI. By consolidating over 60 Mn audience profiles with 1500+ attributes into a single Customer Information Hub, we now have a true 360-degree view of the customer.

By significantly reducing the time taken for segmentation process from a day long activity to a matter of just few minutes and getting reports within hours of initiating the campaign, the Resulticks platform has made our marketing engine more efficient in the sense that it helps us deliver campaigns that are clearly attributable and contributes meaningfully to top line growth, more brand love and affinity.

It’s been 3 years since Resulticks has partnered with us and both our teams continue to push the envelope in what we are set out to achieve.

Mutual fund marketing communications is all about timely and accurate messaging so consumers can make a well-informed decision of investing in the right funds. This calls for a unified communication approach which is something we were not able to implement seamlessly owing to the disparate consumption and efficacy of different communication channels. Resulticks has not only empowered our marketing team and the agent system to disseminate uniform and relevant customer communication, but we have been able to reduce our cost of disseminating communication by using only those channels that customers tend to look at. More importantly, we are exploring their ability to interact with customers real time when they are researching or are just about to exit the transaction journey. We would be doing this across all the existing channels with a provision of future integrated channels as well, with the aim to win back and retain customers in a more personalized and real time basis. The important aspect of online security was addressed by the multi-layered security approach with military grade encryption that Resulticks has.

We are now successfully managing 5+ customer communication channels through Resulticks to provide seamless omnichannel experience to our customers. We have been able to consolidate more than 4 million customer records from different channels / data sources and are also able to derive interesting insights from this data for effective campaign planning and execution.

Traditionally, offline retail has been the backbone of our business. With digital innovations disrupting the industry and a growing customer base preferring online shopping, we wanted a solution that would enable us to engage with our customers seamlessly, across various digital communication channels, for growing ‘Like-to-like’ business and acquiring new customers. We found the Resulticks’ CDP and campaign automation capabilities the best positioned to meet our objectives.

As we are a multi-brand Company, managing 15+ brands through Resulticks’ multi-hierarchy account structure, enables us to get a universal view of all our customers and campaigns at an organization level.

Not just that, the platform’s analytical capabilities help us drill down to each brand level campaign details for ROI measurement.