Customer lifecycle management

Orchestrate seamless lifecycle communications and customer journeys across touch points, from awareness to advocacy and beyond.

Customer lifecycle management

Mike is a frequent Vision Airlines flyer and a loyalty rewards program member.

“Where should I celebrate the new year's holiday this time?”

Customer lifecycle management
Usecase Item 1

A month before New Year's Day, Mike receives an email from Vision Airlines informing him of his accumulated reward points, which he can redeem to cover his holiday travel costs.

Usecase Item 2

He clicks on the link and books the airplane ticket for his holiday vacation using some of his loyalty program points.

Usecase Item 3

As he prepares to board the aircraft, he receives a Vision Airlines app notification with a tailored inflight shopping catalogue.

Usecase Item 4

During the flight, Mike explores the catalog offerings on his inflight screen and makes a purchase using his discount offer code.

Usecase Item 5

When the flight lands, Mike receives an SMS thanking him for flying with Vison Airlines.

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As of June 15, 2020, Resulticks has an overall rating of 4.9 out of 5 in the multichannel marketing hubs market, based on 17 reviews. The Gartner Peer Insights logo is a trademark and service mark of Gartner, Inc, and/or its affiliates and is used here in with permission. All rights reserved.