Audience identity resolution

Stitch together your customer’s fragmented digital identities from across touch points and data sources to recognize the omnichannel consumer.

Be device and channel-agnostic

Identify every consumer with a singular identifier, whatever the device or channel, at all times. This paves the way for our DelphAI engine to not only detect your audience across touch points, but determine, in real time, the best interactions to facilitate seamless individual journeys.

middle-channel
ComputerComputer
KioskKiosk
MobileMobile
Smart watchSmart watch
Voice assistantsVoice assistants
Resulticks cloud
Paid mediaPaid media
Push notificationsPush notifications
SMSSMS
QR codeQR code
Digital assistantsDigital assistants
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Differentiate between unknown and known audiences

Separate unknown from known audiences in real time, whatever the touch point. The moment a visitor clicks on the Smart Link, Resulticks matches some of the visitor’s attributes against your database to check for past interaction, preparing you to contextualize engagement on their arrival at the destination.

Differentiate between unknown and known audiences
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Achieve a single audience profile

Achieve a single audience profile

Illuminate the individual consumer behind the multiple identities across touchpoints and data sources—all thanks to Resulticks’ powerful identity resolution capability.

Our unique identification algorithm acts as an engine, applying advanced strategies to match the attributes of every visitor against your database to reveal whether they are an existing audience member.

Resulticks augments the profiles of these existing audience members with new attributes from the interaction, while for a first-time visitor a unique identifier is created—all in real time. Our proprietary matching mechanism then locates common identifiers, whatever the data source, and, intelligently scores them to merge fragmented identities into a single, omnichannel audience profile.

The Resulticks impact

Resolve audience identities across your enterprise

Resolve audience identities across your enterprise

Maintain audience profiles at the tenant, line of business, and business unit levels to prevent exposure. Leverage Resulticks’ metadata layer to identify common attributes and enable enterprise-wide identity resolution.

Distill valuable data from emerging channels

Distill valuable data from emerging channels

Resulticks extends audience resolution to new channels like voice assistants and IoT devices to help you harness all the insights available for omnichannel personalization.

Facilitate continuous omnichannel engagement

Facilitate continuous omnichannel engagement

Turn scattered attributes into unified audience identities for maximum marketing impact and ROI. Facilitate omnichannel handoffs based on complex business rules and visitor traits to continue audience journeys through the best touch points.

Reach new targeting depths

Reach new targeting depths

Move towards truly individualized targeting by digging past demographics, transactions, and campaign responses to unearth deeper behavioral patterns and attributes.

Get a complete view of the audience journey

Get a complete view of the audience journey

Easily map out every customer journey as it evolves in real time. Dissect interactions, detect potential intent, and attribute revenue contribution at the individual level.

Resolve identities without tech stack disruptions

Resolve identities without tech stack disruptions

Resulticks handles data integration, deduplication, augmentation, and activation in one platform, helping you achieve audience identity resolution with no additional work needed or disruptions to your existing tech stack.

Say goodbye to fragmented communications.

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Blog Catch me if you can: The case for audience identity resolution in insurance Learn more
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Infographics How to create a valuable persona Learn more
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As of June 15, 2020, Resulticks has an overall rating of 4.9 out of 5 in the multichannel marketing hubs market, based on 17 reviews. The Gartner Peer Insights logo is a trademark and service mark of Gartner, Inc, and/or its affiliates and is used here in with permission. All rights reserved.