RESUL integrates with all of your extended channels, consolidates valuable audience data into one customer information hub, and eliminates the need for manual data transfers. It brings extended channels into your omnichannel marketing arsenal, empowering you to break down communication silos and deliver seamless audience engagement in real time.
Respond to critical behavior in real time and trigger individually contextualized communications on extended channels to move your audience continuously toward conversion.
Measure and quantify channel-specific ROI contribution from your extended channels and attribute conversion at the individual audience member level.
Combine the online and offline data captured from your extended channels to enrich individual audience profiles and deliver a singular, 360° view of each customer.
Design contextual, omnichannel follow-up communications on a drag-and-drop canvas based on your audience members’ interactions with extended channel communications to deepen engagement and boost conversion.
Respond in real time to audience behavior and insights across touch points with contextualized communications from your extended channels.
Individualize your extended channel communication content for each audience member based on brand-defined personalization attributes such as name, salutation, and more.
Tap into in-depth ROI insights and seamlessly import POS data to enable offline-online conversion tracking.
Integrate with a diversity of extended channels like sales automation systems, POS, ATMs, kiosks, call centers, touch screens, other automation systems, and more. Take advantage of pre-built and custom APIs to configure connections to these channels.
Schedule extended channel communications to be deployed at the right moment in each time zone.
RESUL integrates with industry-specific extended channels to orchestrate seamless customer lifecycle journeys and deliver contextual, personalized interactions that sustain brand loyalty.
Through location, time or data-based interactions, extended channels can help capture valuable data to harness actionable behavioral insights, augment audience profiles, monitor campaign performance, and optimize engagement.
This is feasible as long as the extended channel is integrated with RESUL and the specific user behavior triggers have been configured during implementation.
