The Omnichannel Rules Engine

Contextualize real-time interactions and deliver seamless
audience journeys with the omnichannel rules engine.

What is it?

The Resulticks Omnichannel Rules Engine is a real-time decision engine governing the type, frequency, and response for every interaction across touch points.

After detecting and processing complex events you have mapped out from all integrated data sources, channels, and end point, the Engine identifies and prioritizes the communication rules to execute based on a variety of factors After detecting and processing complex events you have mapped out from all integrated data sources, channels, and end point, the Engine identifies and prioritizes the communication rules to execute based on a variety of factors

How does it work?

After detecting and processing complex events you have mapped out from all integrated data sources, channels, and endpoints, the engine identifies and prioritizes the communication rules to execute based on a variety of factors.

Audience type

Audience type

Frequency and lifetime caps

Frequency and lifetime caps

Relevant rules and conditions

Relevant rules and conditions

ML-derived individual audience propensities

ML-derived individual audience propensities

Rule priority

Rule priority

Once the engine has identified the rules, extracted the dynamic list and contextually prepared the content, it delivers the content according to your audience members' individual propensities around channel, time, offer, and content.

The engine also automatically initiates data synchronization at every touch point to identify all individuals and enrich their profiles, ensuring the relevance of their omnichannel experience—whatever the touch point, always in real time.

Events from sources

The Resulticks Omnichannel Rules Engine in action

Jake gets an email from Vision Bank with a personal loan offer.

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He clicks to see the offer but navigates to browse the auto loan section. He starts filling the application form.

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However, he closes the page without completing the form.

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Two days later, at an ATM. Jake sees an on-screen notification to complete his auto loan application. He clicks to receive the application form via SMS.

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He receives an SMS with a smart link to a partially completed form and continues his loan application.

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He completes the application for his loan.

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Shortly after, Jake receives a confirmation email on the successful submission of his loan application.

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The omnichannel rules engine Impact

Boost marketing impact and ROI

Boost marketing impact and ROI

Optimize when, where, and how you engage your audience with rules regarding communication frequency, channel, type, and more to minimize waste and maximize ROI.

Enhance individual audience journeys

Enhance individual audience journeys

Contextualize your responses in real time according to rules around transactions, lifecycle events, personas, propensities, and more to truly individualize your audience members' journeys.

Extend seamless conversations

Extend seamless conversations

Apply engagement rules governing communication responses and next-best actions to continue and deepen conversations with your audience.

Activate your omnichannel marketing transformation with Resulticks.

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Blog Are rules really necessary to facilitate omnichannel customer engagement? Learn more
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Guide Real-Time Marketing: A primer Learn more
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Infographics Types of triggers Learn more
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As of June 15, 2020, Resulticks has an overall rating of 4.9 out of 5 in the multichannel marketing hubs market, based on 17 reviews. The Gartner Peer Insights logo is a trademark and service mark of Gartner, Inc, and/or its affiliates and is used here in with permission. All rights reserved.