Our clients rate us
Because, we deliver
Increase in ROI
New referrals and inflows into lead funnel
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Real-time customer engagement
Nearly 90% of travel executives believe customization and real-time delivery will create a major competitive advantage.
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Fragmented customer view
83% of travel executives believe capturing and understanding digital identities will reveal opportunities for unmet customer needs.
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Personalized customer experiences
Customers are 69% more loyal to travel companies that personalize their online/offline experiences.
Audience data platform
Customer engagement
Conversion attribution
Create a single view of your audience members by integrating data from all sources—booking systems, web, mobile app, call center, OTA, offline travel agent systems, social media, ad platforms, CRMs, and more.
Target communications precisely by identifying distinct traveler personas—the frequent flyer, the budget international tourist, the corporate traveler, the deal seeker, and more.
Craft multi-dimensional target audiences with RESUL’s advanced segmentation module based on a variety of attributes, rules, and methods.
Discover future customers with AI-driven look-alike targeting, which identifies new potential audiences based on existing target segments.
Safeguard the privacy of consumer data with RESUL’s multiple layers of robust protections. Maintain the integrity of business unit databases by keeping storage at the account level. RESUL is accredited by the Privacy Shields Framework and is HIPAA/GDPR/CCPA-compliant.
Engage customers across journeys
Engage individuals across their entire customer journeys—from inspiration, research, and booking to stay/transit, post travel, and loyalty—with seamless, tailored communication across touch points, channels, and devices.
Track individual journeys
Deliver targeted social and search ads based on precise segments, real-time behavior, and relevant conditions. Enhance communications with the RESUL Smart Link to identify returning prospects and track their omnichannel journey to conversion.
Trigger communication
Trigger communications about VIP lounges, best shopping deals, destinations, relevant hotel services, and more based on the real-time journey, past travels, loyalty status, and individual profiles.
Deliver customer delight
Keep your customers delighted with tailored in-flight entertainment content based on past consumption patterns and preferences.
Just-in-time notifications
Facilitate automated check-ins and stay processing. Deliver just-in-time notifications on flight delays, local weather fluctuations, and more to eliminate disruptions in your customers’ travel experiences.
Capture real-time feedback
Get real-time feedback from your customers during travel by deploying a survey to their mobile apps.
Drive cross/upsell campaigns
Drive conversions with special discounts on low-capacity days. Boost cross-sell/upsell from loyal customers through personalized deals and value-added services with RESUL’s real-time offer and next-best recommendation capabilities.
With precise single- and multi-touch attribution, pinpoint conversions and measure revenue contributions at the segment-of-one level. Tap into complete insights on your ROI to evaluate it at seven levels: campaign, individual audience, brand or product roll-up, offer, channel, location, and last-mile associates.
Campaign
Individual audience
Brand or product roll up
Offer
Channel
Location
Last-mile associates
Configure RESUL to assess the critical marketing performance measures. With RESUL’s Smart Duo embedded in communications and digital properties, you can explore deeper insights including:
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Look-to-book ratio/booking ratio -
Cost per booking -
Lifetime value -
Cost per repeat purchase -
Upsell rate -
Cross-sell rate
A hospitality powerhouse achieved a nearly 30% increase in ROI.
Learn how RESUL helped make it happen.
Read case study
Steve
Business traveler
Age 28, Single
Steve, a frequent Business traveler, chooses to stay at a Vision Hotel during a business trip to Tokyo.
Learn more