Nearly 90% of travel executives believe customization and real-time delivery will create a major competitive advantage.
83% of travel executives believe capturing and understanding digital identities will reveal opportunities for unmet customer needs.
Customers are 69% more loyal to travel companies that personalize their online/offline experiences.
Create a single view of your audience members by integrating data from all sources—booking systems, web, mobile app, call center, OTA, offline travel agent systems, social media, ad platforms, CRMs, and more.
Target communications precisely by identifying distinct traveler personas—the frequent flyer, the budget international tourist, the corporate traveler, the deal seeker, and more.
Craft multi-dimensional target audiences with RESUL’s advanced segmentation module based on a variety of attributes, rules, and methods.
Discover future customers with AI-driven look-alike targeting, which identifies new potential audiences based on existing target segments.
Safeguard the privacy of consumer data with RESUL’s multiple layers of robust protections. Maintain the integrity of business unit databases by keeping storage at the account level. RESUL is accredited by the Privacy Shields Framework and is HIPAA/GDPR/CCPA-compliant.
Configure RESUL to assess the critical marketing performance measures. With RESUL’s Smart Duo embedded in communications and digital properties, you can explore deeper insights including:
Learn how RESUL helped make it happen.
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Steve
Business traveler
Age 28, Single
Steve, a frequent Business traveler, chooses to stay at a Vision Hotel during a business trip to Tokyo.
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