The Smart Duo consists of the Smart Link, a universal, ready-to-embed individualized, deferred deep link that can be utilized in owned, earned, and paid media marketing and the one-line SDK, a proprietary one-line code that can be embedded across your digital properties.
The Smart Link can be embedded in a variety of touch points to enhance your engagement efforts.
Effective across channels, devices, and browser types, the Smart Link not only takes up minimal characters but is individually generated for every member of your audience.
Built to deliver optimal efficiency, the one-line SDK utilizes device fingerprinting, instead of cookies, to accurately identify every audience member, regardless of the touchpoint from which they arrived.
With the Smart Link embedded in owned, earned, and paid media, and the one-line SDK installed on your websites and mobile apps, you can:
Capture individual journey insights and diverse audience attributes (e.g., device, channel, conversion, offer, implicit and explicit behavioral insights) at the point of the click and at end points.
Differentiate known from unknown individuals and unify the multiple digital identities of every audience member across channels.
Utilize progressive profiling across interactions and touch points to continuously augment existing audience profiles.
Contextualize communications, tailor audience experiences at destinations, facilitate omnichannel handoffs, and deliver seamless journeys based on past interactions, individual propensities, real-time insights, and more.
Map out individual audience journeys towards conversion and determine ROI impact through precise single- and multi-touch attribution.
Augment individual audience insights across touch points and over time to achieve a unified, 360° view of the omnichannel customer and their journey
Identify your audience in real time and across touch points. Utilize their behavior, demographics, propensities, and more to facilitate continuously contextualized journeys towards conversion.
Accurately attribute conversions to the right touch point. Measure revenue contributions at the segment-of-one level for every campaign through powerful single- and multi-touch attribution.