From the global CMO to regional marketing managers, from campaign specialists to last-mile associate teams, Resulticks enables you to create an account hierarchy that not only matches your exact organizational framework but benefits everyone in your enterprise.
It means you will be able to organize every level of your account hierarchy as you see fit. Indeed, the multilevel account hierarchy capability enables you to:
With the option to segregate each entity’s database and Resulticks’ robust security framework, you will create an organizational data ecosystem that is secure across the board. But that’s not all. Resulticks also helps you leverage this ecosystem to maximize the value of data for all entities.
Whether you are the CMO, the regional marketing director, or a campaign manager, the multi level account hierarchy will deliver the insights you need.
Decision makers across your organization can roll up real-time audience analytics from lower hierarchical levels to get a unified view of key audience and campaign insights such as multi-layered ROI attribution and sentiments. They can also drill down to, for instance, the performances of specific business units or last-mile associates to identify the best-performing entities.
Noticed shifts in audience behavior at the regional level? Discovered new personas that are relevant to specific business units? Roll down relevant insights such as these to subsidiaries of your choice to help them broaden their perspectives and optimize their marketing operations with actionable insights.
It takes precision and coordination to execute successful enterprise-wide marketing efforts. With a range of streamlined sharing and distribution options, Resulticks’ multi level account hierarchy helps you disseminate campaign recipes, segmentation criteria, content templates, and creatives to the right subsidiaries or the entire organization. It also has an intuitive built-in approval workflow to help you review and approve campaigns in no time. To accommodate further localization, you can choose to grant select subsidiaries the ability to customize the materials received.
If you are an agency, Resulticks lets you manage all of your clients’ individual marketing efforts through a single platform—regardless of their license type—from audience segmentation to creation to reporting and beyond. You can also customize each client’s data hierarchy according to their specifications. Moreover, ensure optimal privacy with no data sharing between separate accounts as well as the multi-layered security Resulticks provides.