Establish an account hierarchy that empowers all
From the global CMO to regional marketing managers, from campaign specialists to last-mile associate teams, Resulticks enables you to create an account hierarchy that not only matches your exact organizational framework but benefits everyone in your enterprise.
What does it all entail?
It means you will be able to organize every level of your account hierarchy as you see fit. Indeed, the multilevel account hierarchy capability enables you to:
- Define data and platform access and customize role-based permissions across the hierarchy
- Provide decision makers and marketing teams at each level with the audience and marketing analytics that matter to them
- Unlock a streamlined process for sharing insights, campaign recipes, and segmentation criteria
Harness the power of data across your organization
With the option to segregate each entity’s database and Resulticks’ robust security framework, you will create an organizational data ecosystem that is secure across the board. But that’s not all. Resulticks also helps you leverage this ecosystem to maximize the value of data for all entities.
Audience data rollup
Augment your database with a continuous stream of new audience data from not just your own integrated sources but campaigns by subsidiaries on lower hierarchical levels. Your Asia headquarters’ marketing efforts, for example, can be optimized with behavioral data captured by all national subsidiaries in the region. In addition, to keep your last-mile associates assured, Resulticks does not apply this process to their databases.
Metadata layer
Overcome data isolation without compromising on privacy and regulatory requirements with Resulticks’ metadata layer. It centralizes data relevant to multiple entities to enable efficient data storage, expedite data access, and offer a singular view of each customer across your organization. Moreover, by tapping into the latest data captured across databases, it helps your subsidiaries avoid sending irrelevant or repetitive communications and execute better cross/upselling efforts.
Audience data rollup
Augment your database with a continuous stream of new audience data from not just your own integrated sources but campaigns by subsidiaries on lower hierarchical levels. Your Asia headquarters’ marketing efforts, for example, can be optimized with behavioral data captured by all national subsidiaries in the region. In addition, to keep your last-mile associates assured, Resulticks does not apply this process to their databases.
Metadata layer
Overcome data isolation without compromising on privacy and regulatory requirements with Resulticks’ metadata layer. It centralizes data relevant to multiple entities to enable efficient data storage, expedite data access, and offer a singular view of each customer across your organization. Moreover, by tapping into the latest data captured across databases, it helps your subsidiaries avoid sending irrelevant or repetitive communications and execute better cross/upselling efforts.
Uncover insights that drive impactful decisions
Whether you are the CMO, the regional marketing director, or a campaign manager, the multi level account hierarchy will deliver the insights you need.
Decision makers across your organization can roll up real-time analytics from lower hierarchical levels to get a unified view of key audience and campaign insights such as multi-layered ROI attribution and sentiments. They can also drill down to, for instance, the performances of specific business units or last-mile associates to identify the best-performing entities.
Noticed shifts in audience behavior at the regional level? Discovered new personas that are relevant to specific business units? Roll down relevant insights such as these to subsidiaries of your choice to help them broaden their perspectives and optimize their marketing operations with actionable insights.
Activate the right campaigns and segments
It takes precision and coordination to execute successful enterprise-wide marketing efforts. With a range of streamlined sharing and distribution options, Resulticks’ multi level account hierarchy helps you disseminate campaign recipes, segmentation criteria, content templates, and creatives to the right subsidiaries or the entire organization. It also has an intuitive built-in approval workflow to help you review and approve campaigns in no time. To accommodate further localization, you can choose to grant select subsidiaries the ability to customize the materials received.
Tackle account hierarchy as an agency
If you are an agency, Resulticks lets you manage all of your clients’ individual marketing efforts through a single platform—regardless of their license type—from segmentation to creation to reporting and beyond. You can also customize each client’s data hierarchy according to their specifications. Moreover, ensure optimal privacy with no data sharing between separate accounts as well as the multi-layered security Resulticks provides.
The Resulticks impact
Accommodate any business type
B2B, B2C, B2B2B, or B2B2BC. Whatever your business type, Resulticks has the flexibility to create an account hierarchy that not only matches your unique enterprise structure but facilitates all aspects of marketing efforts throughout the business.
Optimize communication relevance
Continuously optimize what, when, how, and where your subsidiaries engage with their audiences. Help them deliver relevant communications with a unified cross-entity view of the customer, real-time marketing insights, and so much more.
Ensure unified view of audience and performance
Take the effort out of discovering the marketing metrics and insights that will accelerate your growth. Empower your marketing leaders at all levels with a singular, always evolving view of campaigns and audiences in their domains.
Unlock powerful audience and marketing insights with Resulticks
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