Look-alike targeting

Create look-alike audiences based on existing target segments to maximize campaign reach and impact.

  1. Solutions
  2. By use case
  3. Look-alike Targeting

Surrogate mapping for social media ads

Surrogate mapping for social media ads

Max, a frequent international flyer and a resident of Tokyo, is planning a trip to Europe and is looking up travel insurance plans for his Schengen Visa.

“I need to get a good travel insurance plan in order to apply for my Schengen Visa.”

Surrogate mapping for social media ads
Usecase Item 1

Insights from Resulticks

Travel insurance purchases are initiated by men living in metro cities in the 30-40 age group through social media.

Usecase Item 2

Identify surrogate (look-alike) profile

Max, Vision Insurance customer, personal policy holder, Age: 35, Married, Tokyo.

Usecase Item 3

Segmentation for Target list:

Gender: Male + Age Group: 30-45 + City: Tokyo + Travel insurance

Usecase Item 4

Look-alike targeting is enabled along with Smart Link for social ads

Usecase Item 5

Max views the ad on Facebook.

Usecase Item 6

He clicks on the ad and is redirected to the landing page with relevant travel insurance plans.

See how Resultikcs enables your personalized marketing efforts

gartner-logo
As of June 15, 2020, Resulticks has an overall rating of 4.9 out of 5 in the multichannel marketing hubs market, based on 17 reviews. The Gartner Peer Insights logo is a trademark and service mark of Gartner, Inc, and/or its affiliates and is used here in with permission. All rights reserved.