Audience engagement analytics

Focused on ROI and powered by AI and machine learning, Resulticks’ integrated engagement insights can optimize, attribute, and elevate your omnichannel communications.

All your analytics integrated

By seamlessly connecting to all your data sources—digital channels, CRM, POS, analytics platforms, databases, and more— Resulticks gives you easy access to powerful analytics all in one place so you can turn insights into strategies faster than ever.

All your analytics integrated
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predictive
prescriptive

Actionable predictive and prescriptive analytics

Access predictions on the potential performance of your target segments, dynamic lists, and campaigns based on past or even ongoing marketing efforts. Utilize content quality insights such as subject line analysis to forecast engagement and deliverability.

Leverage prescriptive, AI-driven recommendations for augmenting audience profiles, and improving your campaign performance.

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Precise attribution and ROI insights

Understand the when, where, and how of conversions in the context of individual customer journeys with single and multi-touch attribution.

With Resulticks’ robust ROI measurement capability, dissect returns on investment along seven different dimensions.

  • Campaign

    Campaign

    Discover the ROI of every marketing campaign you have deployed.

  • Channel

    Channel

    Measure the impact of each channel on revenue growth and identify the best-performing channels for different audiences.

  • Individual audience

    Individual audience

    Know the value and ROI of every customer across interactions and campaigns, from first encounter to conversion to loyalty.

  • Next-best offer

    Next-best offer

    Determine which individual offers achieve the highest ROI outcomes.

  • Brand or product rollup

    Brand or product rollup

    Monitor the sales impact and ROI of marketing communications across your brands and product categories.

  • Location

    Location

    Tap into just-in-time ROI insights on every location, city, region, and more for your brand.

  • Last-mile associate

    Last-mile associate

    Assess the individual ROI of marketing communications for each last-mile associate and partner across your B2B2B or B2B2C network.

Drill down into engagement performance

Scrutinize your audience engagement efforts across the organization with granular metrics that go beyond reach, engagement, and conversion. Assess the performance of individual campaigns at the aggregate or the microsegment level. Drill down on channel-specific campaign insights for even more detailed analyses. Tap into detailed analytics on audience journeys, behavior, and sentiments.

Dashboard

Stay updated on the performance of marketing efforts across products, lines of business, and your entire enterprise.

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Campaign analytics

Generate summary and channel-specific reports on all your omnichannel marketing campaigns.

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Sentiment analytics

Analyze and act on audience sentiments toward your campaigns and brand.

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Operations dashboard and budgeting insights

Monitor organization-wide campaign operations. Optimize spend with AI-driven budgeting insights and cost simulation models.

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Dashboard
Campaign analytics
Sentiment analytics
Operations dashboard and budgeting insights
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Unlock 360° audience insights

Unlock 360° audience insights

In one intuitive report, discover audience members' interests, propensities, personas, lifetime value, and more. Understand how they perceive your brand and act on it. Determine who are the spectators, critics, advocates, and influencers. View the entire timeline of individuals' interactions in a singular view with insights into their referral networks—after securing their consent.

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Discover those deep audience insights you need with Resulticks' engagement analytics.

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Infographic Periodic table of Resulticks analytics Learn more
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As of June 15, 2020, Resulticks has an overall rating of 4.9 out of 5 in the multichannel marketing hubs market, based on 17 reviews. The Gartner Peer Insights logo is a trademark and service mark of Gartner, Inc, and/or its affiliates and is used here in with permission. All rights reserved.