Digital transformation
Building a future-ready martech strategy
From my own experience leading both marketing and sales teams, I have come to believe that a successful marketing technology strategy should always be focused on outcomes and led by use cases.…
3 key objectives for a telecom marketing digital transformation roadmap
Know how the right digital transformation strategy is essential to help the telecom industry to grow their businesses with the help of Marketing Automation.…
Digital transformation challenges in the BFSI sector
Learn the importance of Omnichannel Marketing to overcome the key areas of challenges faced by the BFSI sector to transform digitally. Read more here…
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Building a future-ready martech strategy
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Accelerate digital led growth with martech - recipe for success
19 Mar, 2021According to Deloitte digital report, Customer Experience is the top most priority for business
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Achieving omnichannel marketing success: The key Ingredients
10 Nov, 2020According to Omnichannel Research Report India, more than two in five Indian marketers have set
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Discovering and uncovering your customer at home: Where data meets customer engagement
29 Oct, 2020Agile marketing is more than just a buzzword these days – it’s the new standard. The success of
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Enhancing customer experience in Insurance: Best practices, initiatives and industry use cases
22 Oct, 2020Excellent customer service and experience are key in the insurance industry.
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Transformation in banking: Maximizing the value of data to address emerging trends and challenges
26 Aug, 2020The world’s most future-forward banking brands have been striving towards audience-centric initi
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