In our increasingly complex and competitive mobile-first world, turning product-centric banking to customer-centric banking is essential.
And a key piece of the puzzle is contextual messaging that yields consistent returns on investment. Without a clear picture of your audience and their journeys, this can prove a daunting task.
In this webinar, Mani Gopalaratnam, CTO at Resulticks, shares his insights on how BFSI brands can make ROI mutually beneficial for brands and customers, understand the efficacy of their customer engagement strategy, and develop actionable improvement.
- Identify the contextual interventions required for different segments across the lifecycle
- Enable superior end-to-end customer journeys by turning data into actionable insights
- Discover the technologies you need to make it all happen
Speakers
Mani Gopalaratnam
CTO,
Resulticks
Mani Gopalaratnam
CTO,
Resulticks
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