Tailoring customer experiences comes in three stages: personalization, individualization, and x-ray vision. It’s vital to progressively adopt all three strategies to provide the most optimally tailored customer experience.…
AI delivers personalization done right and at a considerable scale, with a fraction of the time and resources usually required of such efforts. That’s a tantalizing proposition, but what does it actually entail?…
Without a unified view of customer data across all channels, including online, offline, and social media, it is virtually impossible. The root cause is easily identified: data that is siloed and hard to access.…