Omnichannel marketing

More than a message: The future of WhatsApp marketing

More than a message: The future of WhatsApp marketing

Already a popular app before the pandemic, WhatsApp has seen its usage grow even more as in the post-COVID world. With over two billion active users, the messaging app has permeated multiple aspects of life—from daily communication to transactions to resource coordination.…

Super apps vs. super wallets: What’s the difference?

Super apps vs. super wallets: What’s the difference?

However, today’s app developers aren’t going to settle for adequate solutions. In their pursuit of multifaceted superapps, where’s the event horizon where super wallets end and superapps are born?…

From flights to hotels: orchestrating the full spectrum of a traveler’s needs

From flights to hotels: orchestrating the full spectrum of a traveler’s needs

To that end, how can a digital omnichannel approach tip the scales to a more favorable state? Let’s map out a tentative use case for omnichannel implementation in the hospitality sector.…

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01
Namrata Krishna

More than a message: The future of WhatsApp marketing

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02
Aditi Ravi Balasubramanian

Speeding up retail banking with IoT

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03
Jules Wang

Becoming omnichannel, one use case at a time: Meet the Resulticks Accelerator package

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04
Dhananjay Visvanath

Single vs Multi-touch attribution

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05
Rory Clark

The shift towards omnichannel marketing in Australia

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06
Gladys Ng

The importance of persona in banking marketing

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More than a message: The future of WhatsApp marketing

More than a message: The future of WhatsApp marketing

Already a popular app before the pandemic, WhatsApp has seen its usage grow even more…
Namrata Krishna
Super apps vs. super wallets: What’s the difference?

Super apps vs. super wallets: What’s the difference?

However, today’s app developers aren’t going to settle for adequate solutions. In their pursuit of…
From flights to hotels: orchestrating the full spectrum of a traveler’s needs

From flights to hotels: orchestrating the full spectrum of a traveler’s needs

To that end, how can a digital omnichannel approach tip the scales to a more…
Speeding up retail banking with IoT

Speeding up retail banking with IoT

From agriculture to hospitality, the Internet of Things (IoT) is everywhere. COVID-19 has had a…
Aditi Ravi Balasubramanian
Becoming omnichannel, one use case at a time: Meet the Resulticks Accelerator package

Becoming omnichannel, one use case at a time: Meet the Resulticks Accelerator package

Like everyone has been saying, it’s time to go omnichannel. The head scratches begin, however,…
Single vs multi-touch attribution

Single vs Multi-touch attribution

Well, we have just understood attribution. In marketing terms, understanding which touchpoint led to a…
Dhananjay Visvanath
IoT and customer experience: 2022 and beyond

IoT and customer experience: 2022 and beyond

Responding to the challenge its customers face when walking the fine line between privacy and…
Mani Gopalaratnam
the-australian-shift-towards-omnichannel-marketing

The shift towards omnichannel marketing in Australia

Learn how the Australians have adopted a modern method of marketing that has benefited them…
importance-of-persona-in-banking-marketing

The importance of persona in banking marketing

Delivering the right messages to your audience based on an in-depth, evolving understanding of them…
self-driving-cars-will-change-insurance-industry

How self-driving cars will change the insurance industry

Know how autonomous vehicles is going to be the future and help industries to manage…
omnichannel-marketing-basic-concepts

Omnichannel marketing: The basic concepts you should know

Omnichannel marketing is an endeavor with many facets, made possible by the constant shifts in…
Arpitha Shivkumar
making-customer-service-touchpoints

Making customer service touchpoints part of your omnichannel engagement network

It is critical for the brands design and implement an omnichannel customer service strategy, one…
Anuradha Sriraman
resulticks-in-gartner-magic-quadrant-again

Gartner names Resulticks to the Magic Quadrant again. How we did it four years in a row

Once again, Resulticks has been named to the 2020 Gartner Magic Quadrant for Multichannel Marketing…
orchestrating-omnichannel-customer-journeys

Orchestrating omnichannel customer journeys: Single-dimension, multi-dimension, and trigger

Resulticks provides a variety of options to help marketers effectively create campaigns and orchestrate customer…
demystifying-omnichannel-strategy-ingredients-during-lockdown

Demystifying the ingredients of an omnichannel strategy during the lockdown

From personalization to predictive analytics to a 360° customer view, read this blog to demystify…
getting-your-omnichannel-marketing-strategy-right

Getting your omnichannel marketing strategy right: The key questions to ask

According to Time, the average consumer attention span is just 8 seconds. Marketing is all…
Arpitha Shivakumar
overcoming-omnichannel-marketing-roadblocks

Overcoming omnichannel marketing roadblocks

Customer experience is keyWhen it comes to the acquisition and retention of new customers, customer…
hit-the-high-cs-of-omnichannel-marketing-content

Hit the high Cs of omnichannel marketing content

Legendary opera star Luciano Pavarotti received great acclaim for his ability to hit high Cs—the…
conversion-attribution-in-multichannel-marketing

Why conversion attribution is so important in multichannel marketing

Customers rarely take a linear path to purchase. They won’t see one ad and then…
facilitate-omnichannel-journeys

5 ways you can facilitate omnichannel journeys with web notifications

In the present day, omnichannel marketing is changing the landscape like never before. The evolution…
creative-asset-management

Creative asset management - all the assets you will ever need!

Hearing a story for the first time is an interesting experience, whereas, hearing it every…
why-brands-should-individualize-not-personalize

Why brands should individualize, not personalize

The personalization methods marketers have clung to for years are simply no longer enough. As…
tips-for-mobile-engagement-in-the-philippines

Tips for mobile marketing in the Philippines: The texting capital of the world

Southeast Asia is a flourishing hotbed of mobile activity. According to the latest report from…
power-of-omnichannel-marketing

Highly regulated industries and the power of omnichannel marketing

Marketing professionals working in highly regulated industries like finance, healthcare, pharma, or legal often feel…

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Bank to the Future: Join Jim Marous for a look at the future of banking

16 Jun, 2022

Banking 4.0 will eliminate physical bank branches and replace them with digitized experiences. Learn more

How not to get left on “read” Creating conversions through omnichannel conversations

13 Jun, 2022

In this session, discover why engaging banking customers in omnichannel conversations that evolv

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Redefining CX through Modern Messaging Solutions

03 Dec, 2021

Meeting new consumer needs and expectations is critical to business success. 

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Marketing with a KISS

25 Mar, 2021

Making personalized digital acquisition easy

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Accelerate digital led growth with martech - recipe for success

19 Mar, 2021

According to Deloitte digital report, Customer Experience is the top most priority for business

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Achieving omnichannel marketing success: The key Ingredients

10 Nov, 2020

According to Omnichannel Research Report India, more than two in five Indian marketers have set

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