Martech strategy

Return of QR codes

Return of the QR codes

Recent research has shown that 11 million households will scan a QR code in 2020, a huge jump from the 6.2% scanning rate in 2011.…

Building a future-ready martech strategy

Building a future-ready martech strategy

From my own experience leading both marketing and sales teams, I have come to believe that a successful marketing technology strategy should always be focused on outcomes and led by use cases.…

From not enough data to continuous growth

From not enough data to continuous growth: How can marketing automation help?

Overcoming data limitations Sustainable business growth driven by big data and frictionless digital customer experience. This is fast becoming an essential requirement for organizations across the world.…

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01
Arpitha Shivkumar

Return of the QR codes

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02
Mani Gopalaratnam

From not enough data to continuous growth: How can marketing automation help?

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03
Rory Clark

The Australian shift towards omnichannel marketing

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04
Mani Gopalaratnam

Digital business model transformation in the time of COVID-19

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05
Gladys Ng

How will retail marketing change after COVID-19?

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06
Govind Sarawagi

Dear Resulticks: How long is to wait for ROI? | Resulticks

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Return of QR codes

Return of the QR codes

Recent research has shown that 11 million households will scan a QR code in 2020,…
Arpitha Shivkumar
Building a future-ready martech strategy

Building a future-ready martech strategy

From my own experience leading both marketing and sales teams, I have come to believe…
Anuradha Sriraman
From not enough data to continuous growth

From not enough data to continuous growth: How can marketing automation help?

Overcoming data limitations Sustainable business growth driven by big data and frictionless digital customer experience.…
Mani Gopalaratnam
Top 5 things to know before introducing AI to your marketing

Top 5 things to know before introducing AI to your marketing

Top 5 things to know before introducing AI to your marketingThe marketing industry as a…
The Australian shift towards omnichannel marketing

The Australian shift towards omnichannel marketing

Learn how the Australians have adopted a modern method of marketing that has benefited them…
Digital business model transformation in the time of COVID-19

Digital business model transformation in the time of COVID-19

Learn how organizations adapt to keep engaging with their customers with the help of an…
Mani Gopalaratnam
How will retail marketing change after COVID-19?

How will retail marketing change after COVID-19?

The retail industry has been feeling the impact of the COVID-19, and as brands strategize…
Time to wait for ROI

Dear Resulticks: How long is to wait for ROI? | Resulticks

Dear Resulticks: How long is too long to wait for ROI? Among the most common…
Govind Sarawagi
Resulticks in Magic Quadrant again

Gartner names Resulticks to the Magic Quadrant again. How we did it four years in a row

Once again, Resulticks has been named to the 2020 Gartner Magic Quadrant for Multichannel Marketing…
IoT trends and technologies in 2020

Top IoT trends and technologies in 2020

The Internet of Things (IoT) is a system linking any device to the Internet and…
Mani Gopalaratnam
Impact of mergers and acquisitions on the health insurance industry

The impact of mergers and acquisitions on the health insurance industry

The numbers of healthcare merges and acquisitions doubled from what it was a decade ago.…
Essential criteria for evaluating data

Interesting vs Actionable: Three essential criteria for evaluating data

In a world where data consumption fuels meaningful customer engagements, it is imperative for the…
Charlene Drayton
Demystifying omnichannel strategy during the lockdown

Demystifying the ingredients of an omnichannel strategy during the lockdown

From personalization to predictive analytics to a 360° customer view, read this blog to demystify…
Choosing the right martech stack

Choosing the right marketing automation stack

As the customer review or experience has become the necessity for any business organizations or…
Data-driven bank marketing strategies

Five data-driven bank marketing strategies

Banks started to digitize years ago but never implemented it with such haste as in…
Getting your omnichannel marketing strategy right

Getting your omnichannel marketing strategy right: The key questions to ask

According to Time, the average consumer attention span is just 8 seconds. Marketing is all…
Arpitha Shivakumar
Rightsize your retargeting efforts

Rightsize your retargeting efforts with audience suppression

The COVID-19 pandemic has forced most CMOs to rethink and revise their marketing strategies and…
Anuradha Sriraman
2021: What’s to come in the year ahead

2021: What’s to come in the year ahead

2020 was an extraordinary year.For those in the entrepreneurial world, it was of course a…
Mani Gopalratnam
Maximize your marketing bang for the buck

Maximize your marketing bang for the buck

Marketing budgets are shrinking.There has been a steady decline in the average percentage of company…
Built for digital marketing transformation: Learn about the Resulticks engine

Built for digital marketing transformation: Learn about the Resulticks engine

Embracing digital has become essential in these exceptional times. Legacy approaches, systems, and processes are…
How brands are pivoting in COVID-19

How brands are pivoting in the face of COVID-19

Covid-19 has brought the world to an uneasy halt. Citizens in most countries have been…
Emerging trends in cloud native infrastructure

Emerging trends in cloud native infrastructure

2019 saw the continued shift in the adoption of cloud platforms from “Infrastructure as a…
Mani Gopalratnam
Creative asset management

Creative asset management - all the assets you will ever need!

Hearing a story for the first time is an interesting experience, whereas, hearing it every…
Tips for mobile marketing in the Philippines

Tips for mobile marketing in the Philippines: The texting capital of the world

Southeast Asia is a flourishing hotbed of mobile activity. According to the latest report from…
Social media marketing trends for 2020

Social media marketing trends for 2020

One million new people joined a social network every single day in 2018. Nearly a…
James DeFelice
Making better customer engagement

Data, context, insights: Making better customer engagement happen

I never cease to be amazed when someone reminds me that 90 percent of all data recorded…
Digital voice assistants

Digital assistants: Turn up the volume on contextual conversations

“Mr. Watson, come here, I want to see you.” It’s more than a bit ironic…
QR codes and customer engagement

Beyond bridging the gap: QR codes and customer engagement

If you still think QR codes are antiquated investments offering little returns, if you still…
Persona segmentation

Persona segmentation. What you really need to know.

We are well beyond addressing a whole audience segment and into the era of individualization.…

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Redefining CX through Modern Messaging Solutions

03 Dec, 2021

Meeting new consumer needs and expectations is critical to business success. 

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Marketing with a KISS

25 Mar, 2021

Making personalized digital acquisition easy

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Accelerate digital led growth with martech - recipe for success

19 Mar, 2021

According to Deloitte digital report, Customer Experience is the top most priority for business

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Achieving omnichannel marketing success: The key Ingredients

10 Nov, 2020

According to Omnichannel Research Report India, more than two in five Indian marketers have set

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Discovering and uncovering your customer at home: Where data meets customer engagement

29 Oct, 2020

Agile marketing is more than just a buzzword these days – it’s the new standard. The success of

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Enhancing customer experience in Insurance: Best practices, initiatives and industry use cases

22 Oct, 2020

Excellent customer service and experience are key in the insurance industry.

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