Martech strategy

Why BFSI marketers are failing, and what they can do next

Why BFSI marketers are failing, and what they can do next

However, fast forward to the era of fintech solutions, and the banking sector finds itself competing for visibility. Today, BFSI companies are pondering two fundamental questions: where did we drop the ball, and what next?…

Five strategies to drive conversions for automotive dealerships in 2023

Five strategies to drive conversions for automotive dealerships in 2023

Expected to reach $19 billion by 2023, digital advertising is becoming the go-to strategy for the automotive industry, during a time of rapid explosion in digital traffic more generally.…

Smart solutions to accelerate digital-led growth

Smart solutions to accelerate digital-led growth

These nimble solutions are designed to prepare brands for the initial stages of their martech transformation process, all while empowering them to achieve immediate outcomes through digital-led growth.…

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01
Arpitha Shivkumar

Return of the QR codes

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02
Mani Gopalaratnam

From not enough data to continuous growth: How can marketing automation help?

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03
Rory Clark

The Australian shift towards omnichannel marketing

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Kulmeet Bawa

Demystifying the ingredients of an omnichannel strategy during the lockdown

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Gladys Ng

The impact of mergers and acquisitions on the health insurance industry

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Govind Sarawagi

Dear Resulticks: How long is to wait for ROI? | Resulticks

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Why BFSI marketers are failing, and what they can do next

Why BFSI marketers are failing, and what they can do next

However, fast forward to the era of fintech solutions, and the banking sector finds itself…
Five strategies to drive conversions for automotive dealerships in 2023

Five strategies to drive conversions for automotive dealerships in 2023

Expected to reach $19 billion by 2023, digital advertising is becoming the go-to strategy for…
Smart solutions to accelerate digital-led growth

Smart solutions to accelerate digital-led growth

These nimble solutions are designed to prepare brands for the initial stages of their martech…
return-of-qr-codes

Return of the QR codes

Recent research has shown that 11 million households will scan a QR code in 2020,…
Arpitha Shivkumar
building-a-future-ready-martech-strategy

Building a future-ready martech strategy

From my own experience leading both marketing and sales teams, I have come to believe…
Anuradha Sriraman
from-not-enough-data-to-continuous-growth

From not enough data to continuous growth: How can marketing automation help?

Overcoming data limitations Sustainable business growth driven by big data and frictionless digital customer experience.…
Mani Gopalaratnam
top-5-things-to-know-before-introducing-ai-to-your-marketing

Top 5 things to know before introducing AI to your marketing

Top 5 things to know before introducing AI to your marketingThe marketing industry as a…
the-australian-shift-towards-omnichannel-marketing

The Australian shift towards omnichannel marketing

Learn how the Australians have adopted a modern method of marketing that has benefited them…
demystifying-omnichannel-strategy-ingredients-during-lockdown

Demystifying the ingredients of an omnichannel strategy during the lockdown

From personalization to predictive analytics to a 360° customer view, read this blog to demystify…
impact-of-mergers-acquisitions-on-health-insurance-industry

The impact of mergers and acquisitions on the health insurance industry

The numbers of healthcare merges and acquisitions doubled from what it was a decade ago.…
time-to-wait-for-roi

Dear Resulticks: How long is to wait for ROI? | Resulticks

Dear Resulticks: How long is too long to wait for ROI? Among the most common…
Govind Sarawagi
digital-business-transformation-covid-19

Digital business model transformation in the time of COVID-19

Learn how organizations adapt to keep engaging with their customers with the help of an…
Mani Gopalaratnam
resulticks-in-gartner-magic-quadrant-again

Gartner names Resulticks to the Magic Quadrant again. How we did it four years in a row

Once again, Resulticks has been named to the 2020 Gartner Magic Quadrant for Multichannel Marketing…
iot-trends-and-technologies-2020

Top IoT trends and technologies in 2020

The Internet of Things (IoT) is a system linking any device to the Internet and…
Mani Gopalaratnam
how-will-retail-change-after-covid-19

How will retail marketing change after COVID-19?

The retail industry has been feeling the impact of the COVID-19, and as brands strategize…
choosing-the-right-martech-stack

Choosing the right marketing automation stack

As the customer review or experience has become the necessity for any business organizations or…
essential-criteria-for-evaluating-data

Interesting vs Actionable: Three essential criteria for evaluating data

In a world where data consumption fuels meaningful customer engagements, it is imperative for the…
Charlene Drayton
data-driven-bank-marketing-strategies

Five data-driven bank marketing strategies

Banks started to digitize years ago but never implemented it with such haste as in…
getting-your-omnichannel-marketing-strategy-right

Getting your omnichannel marketing strategy right: The key questions to ask

According to Time, the average consumer attention span is just 8 seconds. Marketing is all…
Arpitha Shivakumar
rightsize-your-retargeting-efforts-with-audience-suppression

Rightsize your retargeting efforts with audience suppression

The COVID-19 pandemic has forced most CMOs to rethink and revise their marketing strategies and…
Anuradha Sriraman
2021-whats-to-come-in-the-year-ahead

2021: What’s to come in the year ahead

2020 was an extraordinary year.For those in the entrepreneurial world, it was of course a…
Mani Gopalratnam
Maximize your marketing bang for the buck

Maximize your marketing bang for the buck

Marketing budgets are shrinking.There has been a steady decline in the average percentage of company…
digital-marketing-transformation-resulticks-engine

Built for digital marketing transformation: Learn about the Resulticks engine

Embracing digital has become essential in these exceptional times. Legacy approaches, systems, and processes are…
how-brands-pivoting-in-covid-19

How brands are pivoting in the face of COVID-19

Covid-19 has brought the world to an uneasy halt. Citizens in most countries have been…
emerging-trends-in-cloud-native-infrastructure

Emerging trends in cloud native infrastructure

2019 saw the continued shift in the adoption of cloud platforms from “Infrastructure as a…
Mani Gopalratnam
creative-asset-management

Creative asset management - all the assets you will ever need!

Hearing a story for the first time is an interesting experience, whereas, hearing it every…
tips-for-mobile-engagement-in-the-philippines

Tips for mobile marketing in the Philippines: The texting capital of the world

Southeast Asia is a flourishing hotbed of mobile activity. According to the latest report from…
social-media-marketing-trends-for-2020

Social media marketing trends for 2020

One million new people joined a social network every single day in 2018. Nearly a…
James DeFelice
making-better-customer-engagement

Data, context, insights: Making better customer engagement happen

I never cease to be amazed when someone reminds me that 90 percent of all data recorded…
digital-voice-assistants

Digital assistants: Turn up the volume on contextual conversations

“Mr. Watson, come here, I want to see you.” It’s more than a bit ironic…
qr-codes-and-customer-engagement

Beyond bridging the gap: QR codes and customer engagement

If you still think QR codes are antiquated investments offering little returns, if you still…
personas-segmentation

Persona segmentation. What you really need to know.

We are well beyond addressing a whole audience segment and into the era of individualization.…

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CX through Modern messaging Webinar Thumbnail

Redefining CX through Modern Messaging Solutions

03 Dec, 2021

Meeting new consumer needs and expectations is critical to business success. 

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Marketing with a KISS

25 Mar, 2021

Making personalized digital acquisition easy

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Accelerate digital led growth with martech - recipe for success

19 Mar, 2021

According to Deloitte digital report, Customer Experience is the top most priority for business

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Achieving omnichannel marketing success: The key Ingredients

10 Nov, 2020

According to Omnichannel Research Report India, more than two in five Indian marketers have set

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Discovering and uncovering your customer at home: Where data meets customer engagement

29 Oct, 2020

Agile marketing is more than just a buzzword these days – it’s the new standard. The success of

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Enhancing customer experience in Insurance: Best practices, initiatives and industry use cases

22 Oct, 2020

Excellent customer service and experience are key in the insurance industry.

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