Customer experience
Close encounters of the smart kind: Individualizing customer journeys with first-time visitor data
The baseline for personalization has shifted. It’s no longer a “nice to have.” It’s a fundamental customer expectation. Today’s digitally savvy customers want totally tailored brand experiences right from the first encounter.…
Mobile app conversion just got easier
It is essential for almost every brand to provide a seamless mobile experience, one that not only is consistent with the customer’s journey on other touch points but reflects the particularities of mobile as a channel. Read this blog to know more.…
A Chief Digital Officer has questions about achieving Digital Transformation Nirvana with a CDP
Dear Hugo: I was recently promoted from Executive VP of Digital Marketing to Chief Digital Officer for a global retail company. We operate duty free shops in airports on three continents...…
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Experts weigh in how a CDP can boost marketing ROI
Arpitha Shivkumar
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Mobile app conversion just got easier
Jules Wang
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Mobile app conversion just got easier
Jules Wang
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Building a future-ready martech strategy
Anuradha Sriraman
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Accelerate digital led growth with martech - recipe for success
19 Mar, 2021According to Deloitte digital report, Customer Experience is the top most priority for business
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Achieving omnichannel marketing success: The key Ingredients
10 Nov, 2020According to Omnichannel Research Report India, more than two in five Indian marketers have set
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Discovering and uncovering your customer at home: Where data meets customer engagement
29 Oct, 2020Agile marketing is more than just a buzzword these days – it’s the new standard. The success of
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Enhancing customer experience in Insurance: Best practices, initiatives and industry use cases
22 Oct, 2020Excellent customer service and experience are key in the insurance industry.
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Transformation in banking: Maximizing the value of data to address emerging trends and challenges
26 Aug, 2020The world’s most future-forward banking brands have been striving towards audience-centric initi
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