The baseline for personalization has shifted. It’s no longer a “nice to have.” It’s a fundamental customer expectation. Today’s digitally savvy customers want totally tailored brand experiences right from the first encounter.…
It is essential for almost every brand to provide a seamless mobile experience, one that not only is consistent with the customer’s journey on other touch points but reflects the particularities of mobile as a channel. Read this blog to know more.…
Dear Hugo:
I was recently promoted from Executive VP of Digital Marketing to Chief Digital Officer for a global retail company. We operate duty free shops in airports on three continents...…
