Here’s a quick thought experiment: how many things within your arm’s reach are made of plastic? When it comes to sustainable development, plastic is often given a free pass because it's so convenient. However, free passes also come with expiry dates.…
Without a unified view of customer data across all channels, including online, offline, and social media, it is virtually impossible. The root cause is easily identified: data that is siloed and hard to access.…
In the current era of big data analytics, how much data is too big? Companies collect a vast array of data sets on the road to customer engagement. What about the collected data that falls by the wayside?…
