Experts weigh in how a CDP can boost marketing ROI
Arpitha Shivkumar
Experts weigh in how a CDP can boost marketing ROI
Too many businesses still find getting full vale from their data for any number of reasons—difficulty in understanding the data, too much data to consolidate, deduplication, overly complex systems for managing data, or all of the above.…
Close encounters of the smart kind: Individualizing customer journeys with first-time visitor data
The baseline for personalization has shifted. It’s no longer a “nice to have.” It’s a fundamental customer expectation. Today’s digitally savvy customers want totally tailored brand experiences right from the first encounter.…
Return of the QR codes
Recent research has shown that 11 million households will scan a QR code in 2020, a huge jump from the 6.2% scanning rate in 2011.…
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Experts weigh in how a CDP can boost marketing ROI
Arpitha Shivkumar
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Mobile app conversion just got easier
Jules Wang
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Mobile app conversion just got easier
Jules Wang
05
Building a future-ready martech strategy
Anuradha Sriraman
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