From my own experience leading both marketing and sales teams, I have come to believe that a successful marketing technology strategy should always be focused on outcomes and led by use cases.…
Dear Hugo:
I was recently promoted from Executive VP of Digital Marketing to Chief Digital Officer for a global retail company. We operate duty free shops in airports on three continents, high-end gift shops in hotels, resorts, and cruise ships.…
Overcoming data limitations
Sustainable business growth driven by big data and frictionless digital customer experience. This is fast becoming an essential requirement for organizations across the world. However, getting there can seem like a daunting task. It doesn’t help that many organizations are still struggling with data. Too much of it, or too little of it.…
