Single vs Multi-touch attribution

Single vs Multi-touch attribution

Well, we have just understood attribution. In marketing terms, understanding which touchpoint led to a conversion.…

Deterministic vs. probabilistic matching: Accuracy or scale?

Deterministic vs. probabilistic matching: Accuracy or scale?

In this article, we discuss classic identity resolution methods, including deterministic and probabilistic matching as well as their respective strengths and limitations.…

When is your company ready for digital transformation?

When is your company ready for digital transformation?

In this blog, we will try to offer some insights on how an organization can decide whether it is ready for digital transformation.…

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Single vs Multi-touch attribution

Single vs Multi-touch attribution

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Deterministic vs. probabilistic matching: Accuracy or scale?

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Deterministic vs. probabilistic matching: Accuracy or scale?

Single vs Multi-touch attribution

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Single vs Multi-touch attribution

When is your company ready for digital transformation?

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When is your company ready for digital transformation?
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