From personalization to individualization:

Three keys to unlocking the power

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https://resulticks.wistia.com/medias/q6fo08ewg1

Old-school personalization won’t cut it anymore. A ‘Hi Sue’ or a pop-up for an item purchased last week doesn’t drive conversion. Today’s self-focused customers expect highly individualized interactions specific to their needs and current with their circumstances regardless of the channel they choose, the time of day, or where they happen to be.

You will learn:

  • The state of personalization today and its upcoming evolution
  • Three key factors that are critical to keeping up with these evolving trends
  • Techniques you can apply to take personalization to the individual level
  • The state of personalization today and how it’s set to evolve in the near future

Speakers
Michael Lehmann

Michael Lehmann

Senior Director,
Resulticks

Michael Lehmann

Michael Lehmann

Senior Director,
Resulticks

Rusty Warner

Rusty Warner

Principal Analyst,
Forrester

Rusty Warner

Rusty Warner

Principal Analyst,
Forrester

Learn how Resulticks can fuel your customer engagement transformation.

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