Create and refine personas based on a combination of demographic, behavioral, social, and transactional attributes. This sets the stage for defining your audience dynamically, targeting selectively, and applying rules-based responses.
Define lead scoring patterns and rank prospects according to their value and position within the lead funnel using attributes from across profile data, transaction patterns, and propensities.
Identify, engage, and nurture leads contextually through a multi-focused methodology that combines up to five data buckets with configurable grading to score your audiences.
In addition to narrow targeting and dynamic offer management to facilitate nurturing of leads to the bottom of the funnel, sales and marketing can also be aligned through real-time integration with CRM, sales automation, and lead management systems.
Use expansive data attribute sets, persona definitions, and lead scores—as well as inclusion/exclusion combination, lookalikes, and complex filters—to create hyper-targeted campaign lists—all possible with Resulticks’ intuitive segmentation interface.
Document the true impact of your marketing investment by defining target and control audience groups within segments and specifying custom delivery proportions for every campaign.
Attribute lifetime value based not only on sales transactions, but also on every positive engagement and interaction the customer has with your brand throughout the acquisition, engagement, and retention cycle.
Establish and manage a framework with a sophisticated scoring mechanism that can aggregate values associated with factual data such as transactions and past interactions as well as derived psychographic profiles.
While the lifetime value framework can be configured to align with your changing business direction, automated customer communications take into account these shifts alongside individual customer parameters to deliver the most personalized experiences.
Explore Resulticks’ industry-specific audience data attribute lists to help close any information gaps.