Digital transformation was the focus of Resulticks’ expert-led Big Ideas session at NRF 2020, which featured Sophie Pibouin, Executive VP of Sales – the Americas at Resulticks, Lori Colantuono, VP of Strategy at Infogroup, and Dinesh Menon, Former CMO of State Bank of India.
Titled “The Fantastic Five, Remaining Relevant in a Digitally Disruptive World,” the insightful discussion explored the shifts in consumer expectations and the growing investments in emergent channels like voice assistants and beacons. The speakers discussed how the Fantastic Five of customer engagement—actionable data, individualization, AI, conversion attribution, and blockchain—will empower retail brands to deliver the continuous, contextual, and individualized experiences that facilitate to-line growth.
Pibouin also highlighted the need to look beyond just the speed, relevance, and range of communications and ensure rigorous data security across the board.“42% of consumers worry about their data security. It’s not just about providing them with individualized experiences anymore,” said Pibouin. “Marketers need to remain cognizant of deriving crucial insights to drive conversion in the face of new data privacy laws.”
Colantuono discussed the ways in which Infogroup’s clients have been leveraging the company’s data to undertake successful targeted digital outreach, proving the value of harnessing the data deluge with the right technology. Menon shared an innovative example of how SBI has maintained and boosted relevance to Millennialsthrough its YONO app.
In addition, Resulticks experts showcased the company’s solution at an interactive booth to brand leaders. Through eye-opening use cases and numerous case studies, visitors were guided through how Resulticks helped leading brands across the world achieve marketing transformations that made them relevant, competitive, and connected to today’s omnichannel consumers .
Held in New York City on January 12-14, NRF 2020 is the world's largest retail gathering of its kind. The event brought together more than 40,000 attendees from around the globe to share visionary retail solutions, establish transformative collaborations, and fast-track growth with innovative approaches and technology.
For more information on the session, visit: https://www.resulticks.com/nrf-2020-post-event.html.
Resulticks is a real-time, big data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver top-line growth. Outcome-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers.