As devices and channels proliferate, the pressure on businesses to recognize their audiences, target them precisely, and deliver consistently personalized experiences will continue to grow. To do that, they need an effective toolkit for audience identity resolution in this omnichannel era.

In this guide, we make a case for why our AI-driven identity resolution will empower businesses and take a deep dive into how we make it all happen.

You will learn:

• Key trends in the market and why many current offerings fall short
• Our identity resolution approach and its key enablers
• The multiple techniques we employ to uncover individual customer identities