The promise of retail marketing: Challenges, opportunities, and new horizons

What’s next for retail marketing?

The tale of retail today seems like an apocalyptic one—brick-and-mortar eviscerated by e-commerce, massive losses in revenue, doors shuttered far and wide. It’s a powerful narrative, but not a particularly enlightening one. The reality is far messier.

In fact, this simplified narrative might be obscuring the distinct challenges brands confront as they try to reshape retail marketing and create sustainable connections with shoppers. It also leaves out the key opportunities that will move retail marketing to the next level.

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Download The promise of retail marketing: Challenges, opportunities, and new horizons to:

  • Learn about the key retail marketing challenges
  • Discover how retail marketing can transform through data, individualization, and omnichannel
  • Get actionable tips for omnichannel retail marketing right and see interesting use cases
Retail marketing challenges
Individualization: Tailoring exchanges beyond customization
Contextual, continuous conversations

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As of June 15, 2020, Resulticks has an overall rating of 4.9 out of 5 in the multichannel marketing hubs market, based on 17 reviews. The Gartner Peer Insights logo is a trademark and service mark of Gartner, Inc, and/or its affiliates and is used here in with permission. All rights reserved.