How do you know when you have enough audience data?

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Authentic customer engagement hinges on how well you know each individual audience member. But when do call a customer profile complete? How many audience attributes are enough? It all comes down to harnessing the data elements that directly help you build audience profiles that inform compelling messaging, fuel blockbuster campaigns and power conversion.

Find out what and how much audience data you really need to collect and how automation-driven profiling has been used to boost growth at specific industry-leading brands.

In this webinar, you’ll learn:

  • How to gather attributes and overcome the challenges
  • How to leverage your data for deeper audience insights
  • How to balance brand/business needs with security and privacy issues


Jay Pring

Head of Sales APAC, Resulticks

Learn how Resulticks can fuel your customer engagement transformation.

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As of June 15, 2020, Resulticks has an overall rating of 4.9 out of 5 in the multichannel marketing hubs market, based on 17 reviews. The Gartner Peer Insights logo is a trademark and service mark of Gartner, Inc, and/or its affiliates and is used here in with permission. All rights reserved.