Data has been the backbone for marketers in their decision-making process for a long time. It is well known that data is critical for effective customer engagement and personalization at scale. However, legacy and siloed systems have limited them from tapping into its full potential to derive maximum ROI.
The first step towards getting your campaign right as well as driving ROI is to get the Customer Data Platform right.
Join the panel discussion to know - What exactly is a CDP, what makes it different from CRM, DMP or a data lake and how it is integral to your marketing ROI.
The key discussion points and takeaways will be:
- Core functionalities of CDP and how to evaluate CDPs
- Key pillars of CDP for Financial Services
- How CDP drives revenue for Retail
- How CDP drives Customer Lifetime value in Insurance
Benedict Hayes
Executive Director,
Ethinos Digital Marketing
Benedict Hayes
Executive Director,
Ethinos Digital Marketing
Praveen Shrikhande
Chief Digital Officer,
Aditiya Birla Fashion & Retail
Praveen Shrikhande
Chief Digital Officer,
Aditiya Birla Fashion & Retail
Mani Gopalaratnam
Chief Technology Officer,
Resulticks
Mani Gopalaratnam
Chief Technology Officer,
Resulticks
Srinivas Jain
Executive Director & CMO,
SBI Mutual Funds
Srinivas Jain
Executive Director & CMO,
SBI Mutual Funds
