Panel Discussion: Why is CDP integral to enhancing marketing ROI

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https://resulticks.wistia.com/medias/1r4g0vzn5z

Data has been the backbone for marketers in their decision-making process for a long time. It is well known that data is critical for effective customer engagement and personalization at scale. However, legacy and siloed systems have limited them from tapping into its full potential to derive maximum ROI.

The first step towards getting your campaign right as well as driving ROI is to get the Customer Data Platform right.

Join the panel discussion to know - What exactly is a CDP, what makes it different from CRM, DMP or a data lake and how it is integral to your marketing ROI.

The key discussion points and takeaways will be:

  • Core functionalities of CDP and how to evaluate CDPs
  • Key pillars of CDP for Financial Services
  • How CDP drives revenue for Retail
  • How CDP drives Customer Lifetime value in Insurance

top-curve

Speakers

Benedict Hayes

Benedict Hayes

Executive Director,
Ethinos Digital Marketing

Benedict Hayes

Benedict Hayes

Executive Director,
Ethinos Digital Marketing

Praveen Shrikhande

Praveen Shrikhande

Chief Digital Officer,
Aditiya Birla Fashion & Retail

Praveen Shrikhande

Praveen Shrikhande

Chief Digital Officer,
Aditiya Birla Fashion & Retail

Mani Gopalaratnam

Mani Gopalaratnam

Chief Technology Officer,
Resulticks

Mani Gopalaratnam

Mani Gopalaratnam

Chief Technology Officer,
Resulticks

Srinivas Jain

Srinivas Jain

Executive Director & CMO,
SBI Mutual Funds

Srinivas Jain

Srinivas Jain

Executive Director & CMO,
SBI Mutual Funds

Learn how Resulticks can fuel your customer engagement transformation.

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As of June 15, 2020, Resulticks has an overall rating of 4.9 out of 5 in the multichannel marketing hubs market, based on 17 reviews. The Gartner Peer Insights logo is a trademark and service mark of Gartner, Inc, and/or its affiliates and is used here in with permission. All rights reserved.