Much has been said about the potential of artificial intelligence (AI) to transform everything for businesses. And customer experience is one area it is expected to have some significant impact.
However, where should brands begin? What questions should they ask before plunging into AI-driven customer engagement initiatives?
Key takeaways:
- What are the key questions brands should ask when they want to incorporate AI
- How to measure conversions of the omnichannel customer in context
- How to use individualized conversion data to boost campaign impact and marketing ROI
Speakers
Dr. Ayesha Khanna
CEO, ADDO
Dr. Ayesha Khanna
CEO, ADDO
Mani Gopalaratnam
Chief Technology Officer,
Resulticks
Mani Gopalaratnam
Chief Technology Officer,
Resulticks
Hamish Taylor
Professional Speaker & Facilitator
Hamish Taylor
Professional Speaker & Facilitator
