Arguably, no industry has more hyper-connected, socially empowered consumers than travel and hospitality.
The upside? You have the potential to access enormous amounts of data about consumers’ preferences and spending patterns. The downside? Disgruntled customers have a global platform to vent and influence others. The solution: Resulticks omnichannel marketing automation.
Resulticks’ data analytics and real-time reporting enable you to:
Leverage your treasure trove of past and current customer information to tailor your messaging directly to the individual traveler’s immediate needs
Respond with customized messaging, recommendations, and offers based on past behaviors and how they’re interacting with your brand at the moment
Dynamic campaign creation capabilities expand your options for delivering the most compelling message to the individual customer across every relevant channel:
Promoting a specially tailored offer
Focusing attention on upsell options or encouraging a repeat booking
Inviting customers to enjoy the rewards of your loyalty program
With Resulticks, you can time your messaging for maxim impact at the right moment and deliver it through the right channel.
Resulticks data-driven 360° audience analytics lets you see your customers and prospects in an entirely new light—their wants and needs, how they behave, and who they influence. You can use that insight to:
Tailor communication and interactions
Stimulate repeat business
Secure brand loyalty and positive reviews
Influence others through social media
For maximum impact, you can tap into Resulticks’ full range of services, including creative execution, to create a dynamic extension of your in-house capabilities.