Surviving and thriving in today’s super-charged retail environment have never been more challenging. The expectations of today’s retail customers have never been higher:
The customer experience hinges on consistent, compelling, highly personalized communication across the entire customer lifecycle from awareness to engagement to conversion to brand loyalty. Resulticks can make that happen.
Resulticks enables you to engage your customer on a personal level at every stage of the journey:
Connecting pre-purchase activities—online, offline, or mobile—to the in-store experience
Sending product updates, promotions, and special offers at critical inflection points, including in-store at time of purchase
Reinforcing the relationship post-purchase to ensure satisfaction and secure brand loyalty
In retail, the two essentials for influencing the buying decision are mobile and social. Resulticks delivers an integrated one-two mobile/social punch with speed and accuracy.
With Resulticks data-driven 360° audience view, you’ll see your customers and prospects in an entirely new light.
Focus on your users’ specific characteristics, preferences, and behaviors, see who’s engaged with your brand and who’s just window shopping.
View a summary of each individual’s interactions with you, who’s most likely to engage or purchase, what their lifetime value is.
See the size of their social network, who they influence and who influences them in brand preferences and purchase decision.
Use that insight to segment and target your most valuable customers whether they’re online, on the go, or in the store.
Thriving in retail requires more than stimulating demand. You must drive revenue growth. Resulticks sophisticated marketing analytics and reporting enables you to:
Monitor real-time campaign performance and make mid-course correction if needed
Turn islands of data you collect through the customer journey into marketplace intelligence to guide future product and promotion decision making
Compare campaign performance against industry best practices or your own internal benchmarks to gain deep insights based on real-world performance
For maximum impact, you can tap into Resulticks’ full range of services, including creative execution, to create a dynamic extension of your in-house capabilities.