The consumers of health industry products and services are the same consumers who turn to digital sources for information and advice to guide their everyday decision making. While it's more critical than ever for health industry companies to engage consumers through digital channels, many continue to hold back. They’re concerned, and rightly so, about:
Still, competition compels companies to market their products and services through the most effective channels. Resulticks offer solutions to these and other healthcare marketing challenges.
Collecting the right data at the right touchpoints? Take a look at this patient journey, compiled to ensure you truly have the information you need.
Each segment of the healthcare industry has its own unique regulatory guidelines, and every clinical situation is very different. Resulticks takes this into consideration by:
Providing highly customizable audience targeting and segmentation options that allow you to deliver your message with pinpoint accuracy across any demographic or psychographic line
Connect with all major social media channels for access to the available data while exercising discretion and caution regarding your own depth and extent of participation.
The availability of big data makes it possible for healthcare organizations to target past, present, and future customers and patients with ease. The trick is to turn volumes of data in practical information for decision making. Resulticks facilitates this by:
Integrating seamlessly with all the most popular big data sources
Incorporating your existing data sources, including CRM, eCommerce, ERP, POS, and more
Offering our signature Audience 360° analytics to transform volumes of data into actionable audience insights
More and more healthcare organizations are successfully engaging their audiences through digital channels. The key to success is staying on top of key performance metrics. Resulticks can help you by:
Putting your performance in context through industry and internal benchmarking options
Keeping you informed about consumer behavior and sentiment through powerful omnichannel listening capabilities
Offering dynamic campaign- and audience-level analytics in real time to enable continual campaign optimization, even on the fly