Media & Entertainment

Channel YOUR Audience's Unique Media Consumption Habits

Media entertainment

The entertainment and media industries are no longer in control. Brands have less control than ever over succeeds and fails in the entertainment and media industry. And hardly more over how and when programs or events are consumed and what happens afterward. The audience owns the lion’s share of that now, and media marketers must flex and adapt to survive.

  • More then three-quarters of attendees do research online before buying a ticket for a live event, and two-thirds purchase online, some as early as three months in advance.
  • Four out of five millennials engaged in “binge viewing,” watching multiple episodes in one sitting on a streaming service. Nearly 40 percent say this option makes them more likely to watch.
  • Nearly 80 percent would prefer to watch a series premiere prior to its official release date via on-demand online video or other premium sources.
Media entertainment map
  • Seize the initiative with big data analytics.

    Media consumers generate volumes of retrievable data at every interaction. By accessing data from current and historic transactions, consumer behavior across the social web, and other points of digital convergence, you can get a handle on what your audience wants and when, and how they want it delivered. Resulticks can help you by:

    Media and entertainment

    Aggregating and making sense of reams of big data related to your audience

    Media and entertainment

    Leveraging big data to fuel powerful targeting and messaging for a particular demographic or psychographic segment

    Media and entertainment

    Offering actionable insight for campaign creation based into consumer desires, sentiment, and behavior

  • Omnichannel breadth keeps you on trend and connected.

    The key to identifying and successfully marketing to a large, diverse audience is to be everywhere at once and engage them where they are. Resulticks can help you by:

    Media and entertainment

    Offering true omnichannel integration with all major channels—email, web, social, mobile, and QR codes

    Media and entertainment

    Providing comprehensive listening and engagement functionality across all channels

    Media and entertainment

    Optimizing messaging so to make it contextually relevant and easily consumed regardless of channel

  • Continuous campaign monitoring helps optimize performance.

    Audience tastes, preferences, and behaviors evolve constantly requiring flexibility and agility in campaign creation and management. Resulticks can help you keep your marketing ahead of the curve by:

    Media and entertainment

    Providing our signature 360° view of each and every consumer

    Media and entertainment

    Using big data and our own algorithms to combine past, present, and predictable future consumer behavior message and channel optimization

    Media and entertainment

    Supporting real-time analytics so every campaign can be fine-tuned, even on the fly.