From a marketing communications perspective, the solution to today’s B2C challenges comes down to a few basic principles: delivering the right message to the right person at the right time over the right channels.
The principles sound simple. Executing on them isn’t—unless you have the right tools. That’s what Resulticks offers: intelligent, highly targeted, totally personalized communication delivered efficiently and effectively at every stage of the customer journey—demand generation, engagement, conversion, and long-lasting relationships.
Every time consumers click a mouse, touch a screen, open a web page, they’re generating potentially valuable data about their likes and dislikes, preferences and personalities, biases and behaviors. That combined with the volumes of personal data available on social media, customer records, and other digital sources creates a wellspring of marketplace intelligence just waiting to be tapped and put to use. With Resulticks, you can:
Customers expect you to know precisely who they are and exactly what they want. With Resulticks data-driven 360° audience analytics, you’ll see your customers and prospects in an entirely new light—their wants and needs, how they behave, and who they influence.
In today’s channel-agnostic B2C world, every channel is important and can come into play at every stage—pre-sale, time of purchase, post-sale. Resulticks’ dynamic campaign creation capabilities and data-driven insights expand your options for delivering the most compelling message to the individual customer across every relevant channel.
The marketers dream: campaign performance statistics and big data analytics in easy-to-understand language and meaningful visuals created by marketers for business decision making. Resulticks takes your data from disparate sources and translates it into meaningful, actionable information, all captured in one place with a wide array of easily customized, detailed reports.
What amazes every B2C marketer who sees Resulticks is the elegantly designed, easy-to-use interface.
With a minimum of training, your marketers can make meaningful connections that power purchase decisions and brand loyalty.
For maximum impact, you can tap into Resulticks’ full range of services, including creative execution, to create a dynamic extension of your in-house capabilities.