Whether you are a B2B2B business with distributors, resellers, and agents or a B2B2C business with outlets and franchises - extend the volume and value of today’s technology and channels throughout your ecosystem for a host of business benefits.
A more transparent and real-time view of your go-to-market strategies as they get implemented through your partners.
More complete insights on audience and campaigns combining derived metrics from second-party data and your own first party data.
Consistent messaging and coordinated brand approach to the market with localized components addressing diverse end audiences.
Take advantage of the strong data governance framework and segregated architecture to encourage partners to upload their own audience data, directly target them through self-managed campaigns, followed by independent performance monitoring.
Achieve uniformity in approach and faster time to market through the setup of pre-configured campaigns using on-brand collaterals, assets, and content. The partner can target these campaigns using own audience segments, personalize delivery, and individualize content based on who they want to send it to.
Benefit from a two-way exchange, where your franchise can leverage cumulative brand insights to improve performances and you can view data roll ups across franchises as well as derived metrics such as propensities and benchmarks that can feed into your business planning and reporting.