Create omnichannel B2B experiences. Shorten sales cycles. Improve conversion rates. Drive bottom-line growth.

B2B marketers and sales team members know the challenges and ironically the formula for success—by heart:

Prospect and qualify more and better leads
Prospect and qualify
more and better leads
Boost conversion rates and shorten sales cycles
Boost conversion rates
and shorten sales cycles
Build enduring, profitable relationships
Build enduring,
profitable relationships

Beat the B2B marketing challenge with an omnichannel solution

If you look at the challenges from a communications perspective, it all boils down to the right message, the right person, the right time, the right channels. That’s what Resulticks delivers: intelligent,highly targeted, totally personalized B2B communication efficiently and effectively at every stage of the customer journey—demand generation, engagement, conversion, and long-lasting relationships.

Beat the B2B marketing challenge with an omnichannel solution

Leverage your data for more precise lead qualification and nurturing

You’re already generating data. With Resulticks, you can

  • Capture and integrate meaningful data from virtually any source—Salesforce, SAP, CRM, e-commerce, web analytics, and more
  • Analyze and assimilate it quickly through easily understood, highly visual dashboards and reports
  • Use that insight to engage in real conversations and make real connections across any channel
  • Articulate highly targeted, meaningful messages to move your customers and prospects up the value chain faster
Leverage your data for more precise lead qualification and nurturing

Pinpoint selling opportunities with advanced segmentation and targeting

Segmenting B2B prospects requires knowledge about the industry vertical, the company, and the individuals who make and influence purchase decisions. Resulticks enables you to:

  • Leverage firmographics to create a dynamic, high-resolution snapshot of your target company—that continuously refreshes itself
  • Examine individual behaviors, preferences, and circumstances to zero in on key individuals within a company
  • Use deep customer insight to craft and tailor your selling proposition at each level of engagement.
Pinpoint selling opportunities with advanced segmentation and targeting

From engagement to conversion faster, more efficiently

B2B sales cycles can be frustratingly long for marketers and the sales team—more than a quarter of all B2B sales take seven months or longer to close. Keeping prospects “hot” and engaged with your brand requires constant, careful attention to message strategy and communications flow.
Resulticks makes that happen.

Discover the power of targeted content

Discover the power
of targeted content

  • Keep your hottest prospects engaged with compelling content at the moment it will have the greatest impact.
  • Empower your current customers with practical, highly relevant content based on their recent behaviors and current stage in the customer journey
Stay connected with multi-dimension campaigns and communication

Stay connected with multidimension
campaigns and communication

  • Create multidimension communication programs and/or campaigns based on interactions and responses across channels and messaging.
  • Use Resulticks’ campaign creation canvas to plan your campaign, view, manage, and track all customer interactions across email, mobile, social, QR (digital on the street), and the web all within a single interface.

Reporting tailored to B2B marketing management concerns

At last, big data analytics in easy-to-understand language and meaningful visuals custom tailored for B2B marketers and business decision makers. Resulticks takes your data from disparate sources and translates it into meaningful performance information, all captured in one place with a wide array of easily customized, detailed reports.

B2B-focused view of campaign performance

B2B-focused view of
campaign performance

  • How many visited your digital properties—website, LinkedIn, webinars, and more
  • Number of leads generated for the pipeline by channel
  • How leads move through the funnel and translate to opportunities
  • Opportunities generated by a campaign within existing accounts
Practical intelligence about the people you reach

Practical intelligence
about the people you reach

  • Functional roles that generate the most responses and leads
  • The go-getters, climbers, guides, skeptics, and blockers within a prospect organization or existing account
  • Time frames of their interactions with your brand