This is a decision engine governing the type, frequency and responses for potentially every interaction across any channel with individual audience members.
The rules engine recognizes events associated with audience communications, identifies and prioritizes rules mapped with these events, and then triggers automated responses that drive the best results for brands.
Simplify and automate communications to dynamically align with diverse scenarios, leading to better lead nurturing, engagement, and servicing.
Suppression rules around frequency, channel, and type of communications
Real time response rules around transactions, lifecycle events, personas, and propensities
Engagement rules governing communication responses and next best actions
See how Resulticks' sophisticated rules engine can keep you connected from start to finish.