Audience Segmentation - Learn about Resulticks Omnichannel Marketing Automation Platform

Persona Creation

Create and refine personas based on a combination of demographic, behavioral, social, and transactional attributes. This sets the stage for defining your audience dynamically, targeting selectively, and applying rules-based responses.

Persona Creation
  • Lead Scoring

    Lead Scoring

    Define lead scoring patterns and rank prospects according to their value and position within the lead funnel using attributes from across profile data, transaction patterns, and propensities.

  • Lead Scoring

    Identify, engage, and nurture leads contextually through a multi-focused methodology that combines up to five data buckets with configurable grading to score your audiences.

    Lead Scoring

    In addition to narrow targeting and dynamic offer management to facilitate nurturing of leads to the bottom of the funnel, sales and marketing can also be aligned through real-time integration with CRM, sales automation, and lead management systems.

Advanced Segmentation

Use expansive data attribute sets, persona definitions, and lead scores in combination with complex filters to create hyper-targeted campaign lists—all possible with Resulticks’ intuitive segmentation interface.

Audience Group Bifurcation

Audience Group Split

Document the true impact of your marketing investment by defining target and control audience groups within segments and specifying custom delivery proportions for every campaign.

Marketing Data Blockchain

Tap into Resulticks marketing data blockchain—the industry’s first—constructed from a multitude of datasets, that includes first-party, second-party, and third-party data as well as the implicit and derived data generated by the Resulticks platform. Because the block chain is continuously refreshed and richly augmented, you can discover new target segments—including highly refined micro-segments—for expansion or acquisition every time.

Marketing Data Blockchain
  • Lead Scoring

    Lifetime Value

    Attribute lifetime value based not only on sales transactions, but also on every positive engagement and interaction the customer has with your brand throughout the acquisition, engagement, and retention cycle.

  • Lifetime Value

    Establish and manage a framework with a sophisticated scoring mechanism that can aggregate values associated with factual data such as transactions and past interactions as well as derived psychographic profiles.

    Lead Scoring

    While the lifetime value framework can be configured to align with your changing business direction, automated customer communications take into account these shifts alongside individual customer parameters to deliver the most personalized experiences.

Do you have a well-defined audience data map that you can tap for relevant, actionable insights?

Explore Resulticks’ industry-specific audience data attribute lists to help close any information gaps.