Custom Targeting
Custom Targeting
Leverage AI-enabled lookalike targeting to find new potential audiences for paid media campaigns based on your target segments. Upload target segments created in RESUL for your paid ad campaigns.
Optimize your Paid Placements Strategically
Count on the Real Clicks and Conversions
The RESUL Smart Link gives you an accurate, unambiguous view of traffic generated by paid ads so you can assess and optimize campaign performance in real time.
Precise Identity Resolution and Attribution
Identify every individual who interacts with your ads, track their journeys from paid media to other digital touch points, and unlock single- and multi-touch attribution insights at the segment-of-one level.
Transform Paid Media Marketing with the B2P2C exchange
With RESUL's business-to-publisher-to-consumer (B2P2C) exchange, brands can bypass monopolized ad exchanges to:
- Connect directly with the ad inventories of publishers
- Boost conversions with more contextual ad targeting
- Gain more visibility on, and control over, the audiences for ad campaigns
- Improve customer experience and conversion with relevant, personalized ad delivery
- Increase CTR compensation for publishers by boosting their performances
Key Capabilities
Conversion Attribution
Track audience conversion journeys from paid media to other digital touch points. Tap into ROI insights at the segment-of-one level.
Additional Features
Trigger Communications
Trigger Communications
Respond in real time to audience interactions with paid media and insights captured across touch points with contextualized communications.
Unified Interface
Unified Interface
Accommodate a diversity of ad objectives and types across Facebook, Google, Twitter, and LinkedIn from a single interface.
FAQs
RESUL supports the tracking of paid ads right from the first click to conversion through embedded Smart Links. However, you have to set up the campaigns from the ad exchange platforms directly.
RESUL currently supports Google ads (display and search ads) as well as sponsored and text ads on social media platforms like Facebook, LinkedIn, and Twitter.
Energize Paid Media Performance with RESUL.
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