India is the diabetic capital of the world with an estimated 30 million people suffering from the disease with the number projected to rise to over 70 million in the near future. The country also accounts for 60% of heart disease patients worldwide.
Given these numbers, there is an urgent need to create awareness around health and health risks amongst all age groups in the country. A major healthcare player, with multi-specialty hospitals across India has embarked, with support from Resulticks, on a mission to educate the masses and urge them to take the route of prevention over cure.
A number of communication campaigns have been run over the last quarter, utilizing paid, earned and owned media to engage these audiences into assessing their health quotient, while also recommending ways and means to achieve a healthier lifestyle.
Resulticks CEO Redickaa Subrammanian says, “When young, health is taken for granted. It, therefore, takes a lot to educate the youth on why they need to keep their health at the forefront of all their habits and routines. But, I’m happy that we’re making a dent at it on behalf of our client and all healthcare providers. We’re beginning to see some positive impact and are confident we can play a small part in adding to India’s health.”
With regular campaigns planned around the healthcare calendar till the end of the year, Resulticks is set to aggregate data around audiences’ behavior, interests and propensity to healthcare communication that could serve as benchmarks to other healthcare initiatives worldwide.
To learn more about Resulticks and its initiatives, please make your queries here .