Resulticks and Mumbrella, Australia’s largest media and marketing website, organized an exclusive CMO dinner in Sydney that featured an interview with Resulticks CEO and co-founder Redickaa Subrammanian, where she discussed AI, personalization, and the future of marketing in an era of infinite consumer choices and omnichannel experiences.
Noting shifts in customer expectations and behavior in Australia and across the world. Subrammanian shared her insights on how brands can situate their application of AI and machine learning in the context of a data-driven, enterprise-wide marketing transformation focused on delivering individualized customer experiences.
The wide-ranging interview also touched on the key technologies marketers can explore, ensuring data privacy and regulatory compliance, tips for smaller businesses to leverage automation solutions, and much more.
“This was an excellent opportunity to interact with Australia’s marketing elite and exchange ideas that will impact the shape of marketing to come, and the reception was fantastic,” commented Subrammanian. “As brands in the region look to meet Australian consumers’ demand for relevant, seamless experiences, I think Resulticks’ approach to intuitive, secure, and scalable AI-powered customer engagement will be an exceptional fit.”
Resulticks is a real-time, big data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver top-line growth. Outcome-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers.