With the continuous evolution of the platform, Resulticks recently added on new capabilities related to lead identification and scoring, tightly integrated with its campaign management modules. With the addition of these new capabilities, Resulticks has now made it easier for marketers to track their lead’s engagement levels before, during and after a campaign.
While marketers can track known leads following their registration or identification, Resulticks now facilitates scoring the engagement levels of anonymous prospects, providing complete visibility of the lead over a longer period of time. As a result, marketers shall now be able to assess how hot their lead is, as well as the potential importance of and quality of the lead to the brand.
Speaking on this capability, Redickaa Subramanian, CEO, Resulticks, said “The mission of Resulticks has always been to provide marketers with an exemplary tool that can make the complex simple. We are very excited that we were able to bring this valuable feature onto the platform, while still keeping it easy to comprehend and actionable. These are exactly the kind of features that make Resulticks truly a platform for marketers by marketers.”
Those who wish to find out more about lead scoring and its applications can make their enquiries here.
To learn more about Resulticks and its initiatives, please make your queries here .