On 24 April, Resulticks released its report The Omnichannel Imperative. Created in collaboration with Econsultancy, the report offered crucial findings about the biggest challenges and priorities faced by enterprise businesses in Southeast Asia. It also highlighted the differences between the region’s omnichannel “leaders” and “laggards.”
The report surveyed 354 enterprise businesses in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, and it gathered responses from senior marketers from a wide range of verticals such as retail, banking, finance, insurance, real estate, automotive, consumer electronics, and beauty and personal care.
Receiving widespread coverage in outlets such as adobo magazine, Martech Series, and Digital Marketing Asia, the report’s release was also accompanied by a joint webinar held with Econsultancy. which shared key findings from the report and saw the attendance of over 100 of Southeast Asia’s marketing leaders from a wide range of industry verticals.
Redickaa Subrammanian, CEO and co-founder of Resulticks, was also interviewed on MoneyFM 89.3 and shared her expert insights into the current state of omnichannel marketing in Southeast Asia. She also walked the listeners through how they can overcome data and technology struggles—41% of marketers consider software limitations a roadblock to their omnichannel marketing efforts—to stay ahead of the omnichannel curve.
“There is so much energy and force for innovation in Southeast Asia, and no one embodies it better than the region’s increasingly digitally savvy customers,” noted Redickaa. “But 40% of brands still struggle to integrate and make the most of their data. Marketers need to tackle their customer data the right way. We can see a clear shift towards approaches and solutions that will turn the data deluge into a treasure trove of customer insights and accelerate growth through real-time, individualized customer engagement across channels.