Start-up fund dives into marketing automation

Resulticks, one of the world’s fastest growing marketing automation platforms, today announced that it has been positioned as a Niche Player by Gartner Inc. in the latest Magic Quadrant for Multichannel Campaign Management . (The full Gartner analysis is available online at resulticks.com.)

Redickaa Subrammanian, CEO and co-founder of Resulticks said, “We believe our inclusion in the Magic Quadrant within thirty-six months of launching Resulticks represents a major milestone in our rapid growth story. Further, we feel this is a testament to the effectiveness of our organic approach to platform development and a harbinger of more innovations to come.”

Gartner noted, “Multichannel campaign management vendors are adding capabilities that deliver rich customer experiences — now a crucial marketplace differentiator. They're supporting and automating the customer journey with data; and they're integrating tools that combine insights into the delivery of customized content in near-real or real time.”

Subrammanian commented, “We believe we were named to the Magic Quadrant this year for many of the same reasons our clients choose us — our outstanding functionality, extremely intuitive user interface, comprehensive data integration capabilities, and of course, our constant focus on customer satisfaction. Our objective always is to help brands engage more intimately with their customers and drive incremental revenue using a ‘segment-of-one’ approach to communications.”

Built by marketers for marketers, Resulticks’ unique Smart Link technology and big data backbone help marketers create and deliver targeted, contextual, multi-dimensional communications through all digital channels — email, mobile QR, social, ORM, web — while quantifying their impact on sales, an historically elusive capability.

For more information on how Resulticks can change the marketing rules of the game in Retail, write into [email protected].

Those who wish to know more about Resulticks can make their enquiries here.