On February 28, marketing leaders from some of the most respected global brands like L’Oréal, Bed Bath & Beyond, Bloomingdales’, Citi, Goldman Sachs, and Hilton gathered at a Resulticks-hosted CMO event to explore how artificial intelligence opens up a world of new opportunities for data-driven customer engagement platforms.
Focusing on the event‘s theme, Data, Context, Insights: The power of AI in the customer engagement cycle, Resulticks CEO Redickaa Subrammanian addressed the most pressing challenges enterprise marketing executives face in delivering on their customer-centric brand promises.
“I was delighted,” she noted, “to talk with so many future-minded marketers eager to realize the value of smart, data-driven customer engagement. I was encouraged by their enthusiasm for a transformative solution that deliver engagement that is rich in context, seamless across channels, and hyper-targeted. It affirms the leadership role Resulticks has taken to make such a solution possible and practical.”
Using two global clients as case examples, Subrammanian explored the tangible benefits that an integrated customer engagement platform offers, including how Resulticks’ blueprint for AI-powered customer engagement enabled innovations in user journeys and powered major leaps in customer loyalty and revenue growth for the brands.
For more information on upcoming Resulticks events, please contact [email protected]