On February 28, marketing leaders from some of the world’s biggest brands like L’Oréal, Bed Bath & Beyond, Bloomingdale’s, Citi, Goldman Sachs, and Hilton gathered at a Resulticks-hosted event to explore how artificial intelligence can power data-driven customer engagement.
Focused on the theme Data, Context, Insights: The power of AI in the customer engagement cycle, Resulticks CEO Redickaa Subrammanian laid out a blueprint for how AI enables innovative user journeys, quicker conversion, major leaps in customer loyalty, and revenue growth.
“AI is becoming increasingly critical to customer-centric enterprise marketing. I was delighted to hear from so many future-minded marketers who recognize the value of smart, data-driven customer engagement that is rich in context, seamless across channels, and hyper-targeted at the individual consumer,” said Subrammanian. “They’re eager to lead transformations and see AI as a key strategic element.”
The Resulticks CMO Dinner in New York is one in a series of events over the coming months to bring marketing leaders from across wide-ranging industries together to examine how marketing automation can enable more individualized, real-time, conversion-focused customer interactions and engagement.
For more information on upcoming Resulticks events, please contact [email protected]