Over 600 marketing leaders, innovators, and practitioners gathered in New York City for Forrester’s Consumer Marketing Forum 2019 from April 2 to 3.
Held at the New York Marriott Marquis, the Forum revolved around the theme of “Beyond The Direct-To-Consumer Revolution,”. Industry disruptors and major brands such as Brandless, Comcast, Estee Lauder, and Samsonite engaged in a dynamic exchange of ideas around changing consumer expectations, innovations, and business practices in the direct-to-consumer market and beyond. Attendees were provided a wide range of expert analyses and perspectives on shifting nature of consumer loyalty, the rise of engagement beyond the brick-and-mortar/digital divide, and the key technology initiatives that will help adapt to shifting consumer priorities and journeys.
The Forum began with a VIP Breakfast session by Redickaa Subrammanian, CEO and Co-founder of Resulticks, titled “Unknown to Individualized: Better Audience Understanding Unlocked.” Attended by a select audience of high-level marketing executives, the session offered actionable insights into harnessing deeper audience data across touchpoints to achieve unified customer profiles and high-impact contextual interactions.
The session also highlighted Resulticks’ blueprint for data-driven, AI-driven customer engagement. The attendees were shown how the real-time conversation marketing platform has leveraged this blueprint to execute hyper-targeted communications and achieve exceptional growth contribution for one of its industry-leading clients.
“Brands are eager to engage customers on their terms and interact with them as individuals. And they know that data is essential for this,” noted Subrammanian. “Our conversations throughout the event attested to the value of a dynamic marketing solution with a robust data foundation, that makes it intuitive to deliver individualized for lasting relationships and top-line growth.”
For more information on Resulticks, please contact [email protected]