From April 1 to 3, travel and hospitality leaders from Asia and beyond gathered at Digital Travel Summit APAC in Singapore to explore the latest marketing, product, and commerce innovations transforming their industry.
Held at Resorts World Sentosa, the Summit was attended by major brands such as Changi Airport, Shangri-La Hotels, Qatar Airways, The Genting Group, and Singapore Airlines, the Summit offered 3 days of wide-ranging and in-depth discussions on everything from chatbot and voice recognition to shifting traveler behavior and the future of personalization.
The Summit kicked off with a Tech Evaluation and Benchmarking Focus day, a half-day workshop where brand leaders met with leading solution providers to learn about best practices in tech adoption and cutting-edge enterprise systems. As one of the solution providers present, Resulticks also presented its real-time conversation marketing platform and answered audience questions about how they can maximize the value of marketing automation.
Jay Pring, Head of Sales – APAC at Resulticks, spoke as part of an expert panel on rethinking customer experience for an age of infinite touchpoints. Featuring speakers from travel, OTA and airline brands, the discussion offered insights on how brands can deliver and measure their marketing campaigns that live up to the expectations of omnichannel travelers.
“The old silos around channels are going extinct, because travelers have already largely left them behind,” remarked Pring. “Travel and hospitality brands have realized the need to engage individual customers seamlessly across touchpoints and in real time. It was exciting to meet with so many forward-thinking leaders interested to see this in action, and we showcased how Resulticks has been achieving stellar results for our global clients by excelling in real-time, contextualized marketing.”
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