On 24 July 2018, Resulticks co-hosted with Metro Infotech Limited (MIT), a leading provider of IT services in Thailand, an invitation only roundtable event in Bangkok focused on “Monetizing the Omnichannel Customer Experience.”
The bilingual event, which attracted senior marketers from across a wide range of industries, included feature presentations from both host companies followed by roundtable sessions in which participants discussed the issues that challenge them most.
Customers’ demand for personalized and consistent communications across channels emerged as an imperative given Thailand’s marketers moving rapidly into the omnichannel marketing space. Aligning with these emerging trends, Meelarp Sokhuma, Digital Business Transformation Architect, MIT, focused his presentation on the journey of digital transformation from a technology point of view.
In his presentation, “AI and Omnichannel: Maximizing your marketing effort”, Michael Lehmann, Senior Director of Business Development and Channel Enablement at Resulticks, addressed the different ways to leverage customer insights and touch points to support lifetime engagement.
“There was marked traction towards communication individualization, tailored for a segment-of-one. It is a clear goal for many attendees but they are struggling with underpowered tools,” said Michael Lehmann, “The attendees were also excited to see the use of the AI within our platform to improve engagement along every step of the customer lifecycle.”