Marketers and technologists from across India gathered at ITC Maratha, Mumbai on November 1st for a day of high-caliber discussions around “Taming the Beast: Big Data and Customer Engagement” at the Resulticks Marketing Mavericks Summit.
Mani Gopalaratnam, Chief Technologist at DXC Technology, kicked off the half-day, invitation-only summit with an exploration of today’s most critical data challenges and how next-generation marketing solutions can break down customer data silos to deliver seamless, contextual interactions.
Participants then moved to panel discussions by marketing mavericks from some of the largest brands in India and beyond. They included Ravi Santhanam, CMO at HDFC Bank, Narayanan Raman, Associate VP at Bharat Matrimony, Dinesh Menon, CMO at SBI Bank, and Raghuvesh Sarup, CMO India at Microsoft, a Resulticks partner.
To a highly engaged audience, the panelists exchanged their expert insights, shared industry-leading success stories, and demystified the hype and realities of data-driven customer engagement strategies, blockchain marketing technology, AI and machine learning marketing, data privacy, and the future of digital marketing.
“This summit aims to bring together marketing experts from brands that are pushing the limits of what’s possible in digital marketing right now,” said Redickaa Subrammanian, co-founder and CEO at Resulticks, “The excellent response proves there’s a real need for solutions that translate big data into tailored, omnichannel customer experiences in real time.”