While others are still envisioning the seamless customer journey, Resulticks delivers it with previously unimagined transactional and brand experience opportunities across multiple channels in real-time.
Resulticks, recently named to the 2017 Gartner Magic Quadrant for Multichannel Campaign Management, today announced its next-generation marketing intelligence breakthrough — the addition of voice assistant marketing technology to its already expansive omnichannel lineup. This major leap forward will enable brands to leverage data from multiple sources including IoT and then engage in meaningfully connected human conversation at the exact place and time of greatest consumer need.
“Context and relevance are the rules of the game in a brand’s interaction with its audiences today,” says Redickaa Subrammanian, CEO and co-founder, Resulticks. “Pairing our pioneering marketing intelligence module with voice assistant technologies like Google Home and Alexa actually delivers on consumer expectations for what these devices should do. At the same time, it opens up previously unimagined opportunities for brands to interact with customers at a deeply personal level whether it’s to solve their problems, sell them product, or simply make their lives easier.”
Redickaa paints a scenario where an intelligence-enabled voice assistant not only adjusts the homeowner’s thermostat on command, but also tells her it’s time to change the AC filter, orders a replacement from a vendor that’s offering a discount, and provides energy-saving tips based on predicted weather conditions.
In another example, the consumer asks the voice assistant to book a dinner reservation and is presented with choices based on time of day, food preferences or restrictions, credit card type, and rewards programs. “Scenarios such as these woven into customers’ everyday lives,” says Dakshen, co-founder and chief product officer of Resulticks, “are limited only by the marketer’s imagination and, of course, consumer privacy issues. And they all help secure the holy grail — brand loyalty.”
“We’ve entered the age of the voice,” he continues, pointing out that more than 325 million consumers every month already use voice-assist technologies in their homes and cars or on their mobile devices. Industry experts predict that by 2020 more than 30 percent of browsing will be done without a screen.
“That’s why we’re linking our omnichannel engine with these technologies,” Dakshen says, “not only to bridge the online-offline chasm and enable seamless brand experiences, but also to gather and analyze vast amounts of new data and weave that marketing intelligence into every omnichannel communication.”
To date, Resulticks has delivered measurable, top-line gains for its enterprise and mid-market clients, with boosts in sales of up to 15 percent directly attributable to the platform. With the cloud marketing platform already supporting one of the widest coverage of channels in the industry — email, mobile (NFC, apps, SMS) QR code, social media, ORM, beacons, IoT, and web – the integration of voice assist positions Resulticks ideally for its next phase of growth and category leadership.