Mani Gopalaratnam, Chief Technology Officer, customer success at Resulticks, shared his expert insights on the future in his presentation titled “The Fantastic Five of Customer Engagement,” during the 2019 Gartner Marketing Symposium/Xpo in San Diego on April 30.
Gopalaratnam used the case study of a leading consumer electronics brand to show how the fantastic five—data, individualization, AI, conversion attribution, and blockchain—can drive transformations in customer engagement. He took a more forward-thinking look at blockchain’s potential impact on the entire marketing ecosystem and called on marketers to accelerate growth by embracing change.
“We are witnessing a rapid evolution in customer engagement. The key transformations will happen when brands explore how to leverage the latest marketing capabilities and approaches to deliver concrete benefits for their customers, their bottom lines, and the entire ecosystem,” said Gopalaratnam. “It’s encouraging to see more and more brands embrace the value of innovation. As Resulticks continues our exceptional growth worldwide, we’re excited to have the opportunity and the capabilities to help more succeed by tapping into the power of the fantastic five.”
This year’s Gartner Marketing Symposium/Xpo took place at Marriott Marquis San Diego Marina and drew over 1,500 marketing leaders, experts, and technology innovators to exchange ideas and experiences on wide-ranging topics from compliance and marketing analytics to AI and IoT.
Named a Niche Player in Gartner's 2019 Magic Quadrant for Multichannel Marketing Hubs—the platform’s third consecutive placement—Resulticks introduced visitors to its real-time conversation marketing cloud and shared how it enabled the success of multiple major brands across industries.
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Built from the ground up by marketers for marketers, Resulticks is a real-time conversation marketing cloud enabled by the world’s first marketing data blockchain. With its big data-driven, AI-powered, omnichannel approach, Resulticks is changing the marketing automation landscape worldwide. Resulticks has offices in the United States, India, and Singapore.